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Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO

The Realtime Report

This content style leverages the allure of entertainment to heighten shareability, while simultaneously embedding educational value to enrich the audience’s experience. Brands need to work with content marketers who have a strong comprehension of the audience preferences and behaviors on each platform.

SEO 103
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104
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The Failed State Of Branding

Twist Image

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Twilight Of The Brands.

Brands 101
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Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Keyhole.co

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches. Because of this, they have earned brand loyalty and trust.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 109
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The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108
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5 Best Practices for Implementing an Employee Advocacy Program

Oktopost

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? After all, results show that having an employee advocacy program increases social brand engagement by 25% to 40% at minimum.

ROI 48