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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 103
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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. 80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device.

Twitter 129
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Putting the “active” in brand activism: A holistic approach to purpose

Sprout Social

Brands everywhere are feeling the pressure to take stands on sensitive topics. Social media has made consumers more aware of current events than ever and they’re expecting the brands they love to speak out. How can brands provide content experiences that audiences want while still staying true to their values? Your business.

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. In today’s society, the personal connection that a brand can make with a consumer is crucial. To be a successful brand, you need to come across as a brand with a human dimension.

Video 189
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How to get more views on YouTube: 11 tips that actually work

Sprout Social

Brands and creators often struggle for viewers’ attention when they’re in the early stages of channel growth. Brands should borrow from the playbooks of well-established channels and likewise familiarize themselves with the best practices of YouTube if they want to move the needle. Hey, you’re not alone.

YouTube 120
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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Bonnie, Loyalty Marketer. Video: Pixar’s approach to storytelling (embedded above). Branding and positioning. This one could possibly also fit in “marketing foundation,” but I see branding as a bigger concept. We all have personal brands (whether we actively cultivate it or not). Copywriting.

Marketing 108
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. percent of viewers discovered videos embedded on blogs or other websites.&#.