Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 171

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

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Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. 10 Reasons you need to embrace data and analytics.

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Brands are least affected at 49.5

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Sina Weibo Gains Popularity and Facebook Improves Data Accuracy | Social You Should Know

Ignite Social Media

Tough competition for Twitter and Facebook’s latest moves to remove flaws in data. Facebook to Improve Data Accuracy. After announcing some flaws in their insights data, Facebook is reworking the platform and striving to provide more accurate data to marketers.

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Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. This information all becomes part of big data.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Leverage data to refine your audience, market, content and social platform priorities. Make data driven decisions with confidence and clarity = FOCUS! Feel confident in how you present yourself and your brand online.

How Finance Brands Are Using Data to Improve Their Social Media

Likeable

Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles us creativity. We’re seeing social networks like Facebook and Snapchat provide financial services.”.

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Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Blogging and content marketing is an incredible and proven way to build your business and your brand authority. As tempting as it may be, building your business on rented land such as Facebook is quite risky. Need help taking your brand to the next level?

[Answered] How Do I Download My Facebook Data After The Cambridge Analytica Hack?

SocMed Sean

As I discussed in my last post, there is a lot of fervor right now about the security of Facebook data. Some folks are threatening to quit Facebook completely, while other (myself included) are just working to remind people that on Facebook, we are the product.

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Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. residents use Facebook several times a day?

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”.

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Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

Brands 137

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? The concept of people buying from people was not invented by Facebook or any other social network.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science.

Brands 168

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data.

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Facebook Messenger 101: Get Started Guide for Business [download now]

Pam Moore

Are you ready to gain an unfair competitive advantage on Facebook? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep. What is Facebook Messenger?

Off-Facebook Activity Launching October 1st

Ignite Social Media

Source: Facebook. The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? Source: Facebook. It just means the data isn’t associated with their account.

Facebook Reach and Impressions Data within Unmetric

Unmetric

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. Falling Facebook Reach numbers has been keeping social media managers up for years now.

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A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand. Branding turkeys.

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Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Ultimately, that is the dream and true promise of data, right?

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What Would a New Facebook ’Want’ Button Mean for Brands?

Mindjumpers

Tweet Facebook might be in the process of testing a Want button to go along side its existing Like button according to InsideFacebook. But what would an addition to Facebook’s button arsenal in the form of a Want button actually mean for companies and brands?

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How Data Is Used to Refine Marketing Messages

Convince & Convert

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Not too long after this, Facebook decided to roll out their version of a “dislike” button. They’ve grown up in these extremely branded worlds.

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Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Will location Pages look the same as the main brand Page?

Brands 168

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion.

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Facebook Improves Ad Transparency

Ignite Social Media

Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to Facebook to create the custom audience. Facebook Ad Transparency.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

When you consistently “borrow” content from others, not only are you taking legal risks in regard to copyright laws but you are also building the brand and ideas of the person or brand you are copying, versus your own.

Is Facebook Engaging for Your Brand?

Ignite Social Media

There are tons of opinions, articles and expert advice on which brands do it best and which don’t. Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post.

The State of Social Media Marketing 2012 [DATA]

SocialFish

While it’s great to have a large following, it’s how engaged and involved with your brand that really matters. Featured Useful DataThis great summary by Danny Brown was first posted on his blog here. He kindly agreed to let me repost it in its entirety. Thanks, Danny!

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12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook? Observation #3: The really big brands don’t seem to float to the top. There wasn’t a single top brand in the top list.

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