Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business.

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 99

Influencer Brands Collaboration Authentication 99

Audiense

OCTOBER 7, 2021

Your brand is on Twitter and publishing content regularly. But how can you know for sure unless you look at the data? More importantly, you need data to understand what’s working and what’s not so you can adjust your strategy for even greater impact.

Data 148

Data Analysis Twitter How To 148

Audiense

JANUARY 16, 2024

In 2024 you’ll see more DTC (direct-to-consumer) brands pop up, you’ll see bigger names acquiring smaller DTCs, you’ll see private labels come out with their own lines of CPG products, and you’ll see more and more brands like Frito-Lay trying to sell to their customers directly online. The CPG space is more competitive than ever.

Brands 87

Brands Data Products 87

Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It also creates a lot of additional UGC that the brand can use later. Everything is bright and colorful, which is eye-catching and very on-brand for them. It was spot-on. We love this recent example from Target.

Social Media 161

Social Media Brands Content UGC 161

Audiense

JULY 5, 2021

Over the past decade, social data research methodologies have undergone a significant transformation. We’ve moved from what was once seen as a way to count brand mentions or view ‘what people are saying about a brand when they’re not in the room’ to creating repeatable and scalable methods to understand people and their behaviour.

Data 166

Data Hashtag Trends Research 166

Social Media Today

FEBRUARY 22, 2024

Trust is key to effective brand/creator collaborations.

Brands 115

Brands Data Collaboration 115

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 127

Data B2B How To Metrics 127

Ignite Social Media

FEBRUARY 16, 2022

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. If you didn’t see viable options listed above, review the entire Pinterest Predicts 2022 list to see if any trends suit your brand! Newsletter.

Data 170

Data Marketing Trends Newsletter 170

Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 106

Data Brands Strategy Authentication 106

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 164

Instagram Brands Collaboration Facebook 164

Quintly

MARCH 9, 2023

In addition to running marketing campaigns, increasing brand awareness, and facilitating direct sales of products or services, social media provides valuable data that can aid in brand growth and driving more sales. The use of social media is continuously on the rise, highlighting its tremendous potential for marketers.

Data 52

Data Social Media Brands Campaign 52

Social Media Today

SEPTEMBER 22, 2021

The new overview outlines the performance impacts Facebook's seeing, and how advertisers can mitigate data loss.

Data 210

Data Overview Apple Facebook 210

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. In 2024, it’s time to truly know your audience by tapping into data.

Brands 148

Brands Marketing Real Estate Collaboration 148

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. First things first, though.

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

Cortex

JUNE 30, 2020

Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub. These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. So lets see the data. Dogs are often high performing for lifestyle brands.

Fashion 59

Fashion Data Brands Meme 59

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 126

Review Brands How To Analysis 126

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Influencer 98

Influencer Brands Fashion Review 98

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Report 107

Report Brands Library Sentiment 107

Audiense

JULY 24, 2023

For many professionals and industry leaders, creative data will be leading the next creative revolution, allowing brands to increase retention and take advantage of new opportunities faster.

Data 78

Data Campaign Industry Brands 78

Social Media Today

SEPTEMBER 13, 2022

As data privacy regulations further restrict information access, advertisers need to upgrade their approach.

Privacy 149

Privacy Data Publishing Brands 149

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below. For example, Twitter/X has been experiencing a lot of changes lately that brands need to consider.

Social Media 91

Social Media Brands How To Metrics 91

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. Sprout Social.

Curation 139

Curation Data Content UGC 139

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

Data 152

Data B2B Apple Marketing 152

Social Media Today

JULY 13, 2023

Early returns show positive signs, but Meta still has a lot of work to do.

Data 146

Data Engagement Brands 146

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Social Media Today

JULY 13, 2023

Early returns show positive signs, but Meta still has a lot of work to do.

Data 144

Data Engagement Brands 144

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. How to create a buyer persona using data from social media. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 112

Brands How To Authentication Collaboration 112

Social Media Today

FEBRUARY 22, 2024

Trust is key to effective collaborations.

Data 115

Data Collaboration Brands 115

Social Media Today

AUGUST 11, 2022

The data shows that Snap is the key messaging app for the majority of its users.

Data 141

Data Brands 141

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Hashtag 87

Hashtag Instagram Engagement Brands 87

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

Brands 110

Brands Content UGC How To 110

Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

Loyalty 217

Loyalty UGC Survey Brands 217