Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 106

Data Brands Strategy Authentication 106

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. Source: linkedin.com 3.

Social Media 226

Social Media Tips Marketing UGC 226

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sherrilynne Starkie

JUNE 22, 2013

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

Data 327

Data Foursquare Conference Wikipedia 327

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Followers: 49.8k. original sound – barbie.

Brands 120

Brands UGC Authentication Comparison 120

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Still need more information?

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. It’s humans who read them.

Brands 167

Brands Training Policies Template 167

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. What day is leg day? There was a clear answer: Wednesday. In 2020, 96.5

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Ignite Social Media

MARCH 4, 2021

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow.

Brands 180

Brands Hosting Conversation Platform 180

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. But Reddit isn’t the best place for every company.

Reddit 100

Reddit Brands Meme Forums 100

Buzz Marketing for Technology

MAY 29, 2013

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. But don’t try to change everything at once.

Data 278

Data Tips Aggregator Conversation 278

Ignite Social Media

NOVEMBER 18, 2020

As stated by the founder John Matze, “Parler is committed to free speech, does not mine or sell data, and does not remove content based on politics or ideology. Moreover, Parler provides a yellow badge that says “verified influencer” to public figures, influencers, or brands. Parler community guidelines are simple and to the point.

Social Media 172

Social Media Brands Badge Guidelines 172

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Use Data to Tell Your Story. Share Your Brand Voice. Ready to get started?

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. build a strong brand identity. Focus on community engagement. Develop an eye for design.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

Facebook 116

Facebook Privacy How To Film 116

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Reddit 145

Reddit Research Loyalty Survey 145

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side?

Analytics 119

Analytics Tools Facebook Overview 119

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling requires both art and science. Definition of brand storytelling.

Brands 166

Brands Small Business Communities Authentication 166

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. They started streaming as a Facebook Live show at the same time as the linear broadcast. Specifically, would women of color be interested in a dedicated social community? They are comfortable with branded content.

Communities 100

Communities Platform Video Fashion 100

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? What are they saying about you?

Advertising 230

Advertising Facebook How To Guidelines 230

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Here are some ways you can use to keep your Facebook page interesting. If images enhance Facebook posts, then videos should do so even more, right? Post images.

Communities 101

Communities Facebook Survey Small Business 101

Later

AUGUST 10, 2021

We spoke to Annabel Okeya, founder of Seventh & Oak , an independent brand of handmade and eco-friendly home fragrance goods based out of Ontario, Canada. . Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic.

Communities 80

Communities Instagram Feed Feedly 80

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 220

Social Media Reddit LinkedIn Research 220