Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode.

Social Media 110

Social Media Strategy Exercises Retail 110

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers.

Brands 167

Brands Content Fashion Influencer 167

Ignite Social Media

JANUARY 17, 2019

As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. Post-holiday is great for customer retention, but before you can engage your fan base, your content needs to be worth the click. Ready for change?

Content 110

Content Discount How To Exercises 110

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. There’s much more of a human element, and customers want to connect with brands in this space. There are a few reasons why all brands would benefit from a style guide.

Social Media 135

Social Media Brands Guidelines How To 135

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is Your Content IRRESISTIBLE? You need irresistible content. You need irresistible content.

eBook 78

eBook Content Findability Template 78

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot.

Brands 76

Brands How To Instagram Consultant 76

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Repeatedly, Facebook needs to beat back something marketers are doing that diminishes the news feed experience.

Feed 166

Feed Feedly News Facebook 166

agora pulse

OCTOBER 26, 2017

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. Let’s run through this exercise which will prove your skills and expertise as a social media manager and keep your boss happy for many months to come. Step 1: Create Facebook Objectives and Goals.

Strategy 122

Strategy Facebook Exercises Social Media Management 122

Pam Moore

SEPTEMBER 19, 2023

As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? How's Your Brand Lighting Up the Digital Stage? How's Your Brand Lighting Up the Digital Stage? Every brand is vying for that spotlight. If you don't, you should! How is your act different?

B2B 78

B2B Exercises Remix Team 78

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. What’s the goal of content marketing, anyway?

Content 139

Content Case Study Sample Samples 139

Buffer Social

JANUARY 30, 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages.

Advertising 111

Advertising Tips Facebook Campaign 111

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 92

Social Media Brands Instagram Training 92

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Four Ways Content Writers Can Change the World.

Conversation 205

Conversation Exercises Small Business Consultant 205

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. So how do you write social media content your audience actually wants to share… And do it consistently? All great content begins with detailed research.

Social Media 141

Social Media Content How To Buy 141

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. What type of content should we focus on?

Social Media 140

Social Media HootSuite How To URL 140

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” What does it say about the way brands co-opt BIPOC culture? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Even the majority of our own team fit within that demographic.

Social Media 120

Social Media Survey Education Team 120

The Marketing Blog

SEPTEMBER 15, 2010

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period. wall posts by admin each day].

Study 167

Study Facebook Exercises Consultant 167

Sprout Social

APRIL 18, 2022

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. There’s no first-mover advantage in social. it’s a new year.

Social Media 101

Social Media Film Exercises Social Networking 101

Adam Sherk

DECEMBER 3, 2013

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. The Most Followed News and Content Sites on Google+.

News 161

News Sites Google Content 161

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

Brands 185

Brands Software Guidelines Travel 185

Sprout Social

APRIL 16, 2020

Social media gives marketers a chance to exercise their creativity and create deep connections with their audience. The immediacy of social platforms makes it easier than ever for brands to connect with their followers, whether it’s to answer a customer question or to engage in witty banter. Support them. — Jordan Gilgenbach ??

Social Media 144

Social Media Social Media Management Exercises Policies 144

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Enter social media moderation.

Eventful 112

Eventful Social Media How To Sports 112

Twist Image

MARCH 11, 2017

How many brands are creating content that you just can't wait for? . Are there any brands on your list? We've been looking at this content marketing space for some time now. Think about it: Facebook is closing in on two billion users. These brands can put that content on their own website, app, blog, etc.

Content 55

Content B2B Press Release Publishing 55

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 145

Brands Content Social Media Consultant 145

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Statistics on Employer Branding and Talent Acquisition. LinkedIn ). Eldelman ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Create better content by delivering messages tailored to specific audiences.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA’s impact on your social media content HIPAA privacy laws protect sensitive patient information from being disclosed publicly, including on social media.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Buffer Social

JULY 20, 2022

Specifically, Ambar had used a fitness app that, along with providing users with exercises and workouts, also included a communal aspect where girls could connect and support each other. She then realized she could be sharing similar content to her 269,000 followers. But, to access this space, individuals had to pay a subscription fee.

Small Business 67

Small Business Influencer Exercises Meeting 67

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. Creating the map is a great internal exercise. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. When someone asks for product recommendations, people might mention your brand.

Examples 101

Examples Template Templates How To 101

Sprout Social

FEBRUARY 16, 2023

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. This ongoing consumer engagement allows brands to build connections and create fans at scale.

Social Media 111

Social Media Marketing Atlassian Team 111

Hootsuite

NOVEMBER 9, 2020

The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. A lot of the biggest brand moments on TikTok have been accidental. Login with your email, Google, Twitter or Facebook account. Don’t throw your TikTok marketing strategy out the window just yet.

Strategy 145

Strategy How To Marketing Template 145

agora pulse

MARCH 20, 2020

” ( Scott Ayres , Social Media Content Scientist at the Social Media Lab, USA). Learning time, connection with colleagues and exercise are all important to me as well.” In today’s current situation, we’re not able to head out to the physical gym for a while or meet up for exercise classes at the local center.

Exercises 205

Exercises How To Meeting Class 205

agora pulse

JANUARY 14, 2020

In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign.

UGC 139

UGC Hashtag How To Meme 139

Twist Image

APRIL 24, 2015

It's a race to see which brands will be first on Periscope (or Meerkat ). Some brands really do embrace an early-adopter ethos and score big earned media points by doing something (anything) with the latest and greatest shiny object that is capturing our attention. So, what is a brand to do? This is nothing new.

Brands 40

Brands Exercises Advertising Mobile 40

Sprout Social

NOVEMBER 16, 2020

The brand baffled the business sector as it recovered from a 90% drop in bookings to a 22% YoY increase in consumer spending in July. So what contributed to the brand’s comeback? As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. But by summer’s end, the tides had turned.

Travel 123

Travel Hosting Committee Hotels 123

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. Investigate details such as their content marketing plans, influencer collaborations and sales channels. It’s also a great way to visualize all your research in an easy-to-understand and shareable format.

Analysis 91

Analysis Report Examples Tools 91