A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand. Branding turkeys.

Brands 292

How to Establish Your Brand Voice on Social Media

Ignite Social Media

Creating a strong brand identity on social media has many facets, but one of the most important is the development of the brand voice. Here are a few steps for establishing your brand’s voice for social. Think about what your current followers want to hear about from your brand.

Brands 125

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Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

Brands 261

How to Create a Scrappy Brand Blueprint

Convince & Convert

Branding is dead!” ” “Long live branding!” ” Our relationship with the construct of branding is a little sketchy these days. How can you ensure that you’ve built a strong brand behind your marketing megaphone? Branding is dead.

Help – My Boss Wants My Facebook Strategy!

agora pulse

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. Let’s run through this exercise which will prove your skills and expertise as a social media manager and keep your boss happy for many months to come.

3 Facebook Search Tips You Might Not Know About

agora pulse

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner.

Tips 165

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

Brands 171

Stop Sharing. Start Listening (To Yourself)

Twist Image

So, how do they deliver a message like this in a world where's we're not only obsessed with those smartphones in our pockets, but we're also training with these devices (and others) to track, share and optimize our exercise? Can we exercise without the technology? brand.

The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. Because branding is all about leaving a mark (emotional, physical, you name it). The age of the permanent brand. brand.

How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Want to build a dynamic personal brand, but don’t know where to begin? Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? How To Build The Most Powerful Personal Brand In Your Industry.

5 fitness brands winning social media

Sprout Social

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. Brand takeaways. Facebook. Brand takeaways. Brand takeaways. Facebook.

Your Selfies Tell A Story, Prepare To Get Creeped Out

Firebelly

Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Blog brand Facebook Firebelly Instagram Marketing selfie Social Media Twitter

Your Streaming Live Brand

Twist Image

It's a race to see which brands will be first on Periscope (or Meerkat ). Some brands really do embrace an early-adopter ethos and score big earned media points by doing something (anything) with the latest and greatest shiny object that is capturing our attention. The quality really is remarkable, and the ease with which anything can now suddenly be "live" should spark the imagination and the new brand narrative opportunities. So, what is a brand to do? brand.

5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018

Buffer Social

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages.

How to Create a Consistent Brand Voice on Social Media

Sprout Social

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service.

Brands 114

How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

In the past, maintaining consistent branding was a much less complex exercise than it is today. Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. This is a guest post by Lucy Hunt.

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How to use social media personas to boost brand engagement

Sprout Social

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. However, the brand’s Facebook page takes a totally different approach. Consider how many brands quite literally craft narratives for their social media personas. Brands they support.

A Study on How Business Entities in India are Using Facebook

The Marketing Blog

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period.

Study 188

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

With each network you participate in from tier one e.g. Facebook, Twitter, Linkin, YouTube, Pinterest to tier two e.g. Instagram, SnapChat, Jelly, dating sites, etc, . is your personal brand attracting the right audience?

9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram

Buffer Social

Brands on Instagram are also seeing huge amounts of engagement on Instagram. percent- way above Facebook (0.2%) and Twitter (0.02%). But how do you find time to dedicate to growing your brand on Instagram?

Tips 111

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views.

How to Use Facebook Audience Insights for Precise Ad Targeting

Hootsuite

Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact with your audience. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update

ProBlogger

So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. This time the kerfuffle is around the topic of “branded content”, specifically who can post it and under what conditions.

How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Want to build a dynamic personal brand, but don’t know where to begin? Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? How To Build The Most Powerful Personal Brand In Your Industry.

Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

Facebook, Twitter and even Google+ began life helping people connect to family and friends. When savvy brand managers saw their customers were congregating aroiund these virtual water coolers , ah ha moments began. Here's an exercise I use to help clients think through the process. .

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

Hootsuite

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. The best time to post on Facebook. B2B brands.

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

Buffer Social

If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! We’ll share some specific tips on how to get meaningful Facebook ad results, and we’re hopeful you’ll leave with a list of ideas that you can test today.

How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Brand Marketing

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. But most people who want to develop a personal brand do. It’s a good idea to build an account on some of these sites to further extend your personal branding. Facebook and/or MySpace are useful social networks where you can build outposts (see next list).

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Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

With each network you participate in from tier one e.g. Facebook, Twitter, Linkin, YouTube, Pinterest to tier two e.g. Instagram, SnapChat, Jelly, dating sites, etc, . is your personal brand attracting the right audience?

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Build Your Brand a Social Content Ladder in 5 Steps April 6th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, social media takes a lot of time, but probably not as much time as you think.

One Fifth Of Society Suffer From “Eco Anxiety”

The Realtime Report

Truverra, the CBD brand who commissioned this research, have provided three actionable tips for people suffering from eco-anxiety. We often find ourselves scrolling through Twitter, Instagram or Facebook when we have some free time on your hands.

How to Create Exciting Content Post Holiday

Ignite Social Media

As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. Never conducted a Facebook poll or created an Instagram Story? Ah, the new year.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook, of course.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook, of course.

How to Build a Successful Social Media Community (Presentation)

Mindjumpers

Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Earlier on our blog, we have written about ways to increase your Facebook fan base.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

Nine Types of Questions to Ask On Your Facebook Page to Get More Comments

ProBlogger

The post Nine Types of Questions to Ask On Your Facebook Page to Get More Comments appeared first on ProBlogger. Do readers engage with your Facebook page? A lot of people spend time on Facebook. But you can still use Facebook effectively without spending any money.

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Easy Steps To Write Blog Posts For Your Brand And Business - Social Media

Social Media Network Marketing

The brand that you may want to write about requires to be insync with its pre-determined personality. This is critical as all customer touchpoints should have same brand behavior, attitude and personality. Your blog is definitely a space where your brand meets your customer and hence it is crucial that this touchpoint also maintain the similar flow of personality. Thus you go a step further in their mindset to be considered and be their preferred brand.

Combining UX With Your Social Media Profiles

Mindjumpers

Content and communication are essential parts of creating a social media presence for brands. If your content is interesting enough, your brand’s page will gain readers and ultimately lead to a community of people following your page. Tweet.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. This isn’t to say that Facebook should be a central part of every company’s social strategy.

Monday Roundup: Conversations

Waxing UnLyrical

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing.