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Challenges in Everyone in Your Company being Social

Buzz Marketing for Technology

The issue is Brand “voice”. I think it presents a real challenge for a brand. And you run the risk of dilution of the brand. I think organizations are going to need a lot of training on successful Social Media situations that resulted in a very positive experience for the brand. I even put a date on it Jan 1 2012.

Company 100
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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share.

ROI 269
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6 Savvy Tips for Social Media Monitoring

Harp Interactive

The company name. Company CEO and/or executive team. Company spokespeople. I’ll add to the list with any branded products or services. We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. A Wiki of Social Media Monitoring Solutions. Competitors.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees Internet access.

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What’s the ROI of Social Media Silence?

Akamai Marketing

Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? At the very least, most companies should be at the “listening” phase right now. Check out this wiki. Ignoring customers? What do you get from that?

ROI 171
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Sharing Is Caring (And Selling)

Twist Image

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Brands are still afraid to share.

Wiki 102
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates. It’s Worked Before.

Cost 135