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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Photo credit: Wikipedia). Wikipedia rules the waves. Related posts: Facebook advertising facts.

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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

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Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way.

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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! ” Source. Are You Ready ?”

Brands 113
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Corporate social responsibility all year round

Sherrilynne Starkie

Being a good corporate citizen and support of community causes comes to the fore at this time of year. This could be seen as a cynical ploy to gain publicity in order to ingratiate a brand or organization with customers at a time when they are feeling a little generosity in their hearts. Photo credit: Wikipedia).

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