Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways.

Social Media 109

Social Media Strategy Exercises Retail 109

Likeable

SEPTEMBER 17, 2019

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. We also tapped Jacqueline Elkort, Community Management Supervisor here at Likeable, so you have our take.

Influencer 81

Influencer Marketing CPM Fashion 81

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. What are brand values? Why it’s important to have and share your brand’s values.

Brands 126

Brands How To Authentication Exercises 126

Mindjumpers

AUGUST 29, 2011

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Steps for building a community.

Communities 183

Communities Social Media Community building How To 183

Buffer Social

JULY 20, 2022

Specifically, Ambar had used a fitness app that, along with providing users with exercises and workouts, also included a communal aspect where girls could connect and support each other. But, to access this space, individuals had to pay a subscription fee. This got Ambar thinking of how to recreate a similar space for others.

Small Business 67

Small Business Influencer Exercises Meeting 67

Pixlee

JULY 29, 2020

Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. . Fitness brands have the opportunity to drive new connections and become the ultimate thought leaders in the fitness space with their communities right now. Free Online Classes.

Brands 71

Brands Class Crowdsourcing UGC 71

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Twine 246

Twine Brands Policies Campaign 246

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” What does it say about the way brands co-opt BIPOC culture? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Even the majority of our own team fit within that demographic.

Social Media 119

Social Media Survey Education Team 119

Sprout Social

APRIL 18, 2022

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. it’s a new year.

Social Media 100

Social Media Film Exercises Social Networking 100

Sherrilynne Starkie

MAY 23, 2018

Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. Klout, once known as the arbiter of social media influence is shutting down. New reporting tools for Facebook Messenger. May 23, 2018. End of the road for Klout. May 23, 2018.

Klout 170

Klout Features Social Media Lithium 170

Sprout Social

OCTOBER 8, 2018

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. The company frequently features stories from the community.

Social Media 91

Social Media Brands Instagram Training 91

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

NOVEMBER 19, 2020

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. So, if your brand cares about climate change, let your followers know.

Travel 118

Travel Sports Exercises Sentiment 118

Waxing UnLyrical

DECEMBER 28, 2019

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. It was so cool that you did the exercise too! Several of you shared your own three words with me as well. My three words are still my roadmap for 2020.

Exercises 155

Exercises Consultant Journal Energy 155

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. employee newsletters, speeches, town hall meetings). Provide Tools.

Brands 100

Brands Loyalty Survey Newsletter 100

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. As a brand or business, how do you ensure that the conversations you take part in are appropriate? Social and world events impact your presence and community.

Eventful 111

Eventful Social Media How To Sports 111

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

Social Networking 83

Social Networking Film GPS Communities 83

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. This is one of the key success factors to content that converts to more attention, trust, traffic, engagement, community members, raving fans, leads and sales! Winning! :).

eBook 141

eBook Content Findability Template 141

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. Why We Love It.

Examples 227

Examples Communities Brands Forums 227

Sprout Social

JUNE 14, 2023

Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications. That said, many still hope to make their way up the corporate ladder through brand marketing roles. Creatives may want to expand their skills by pursuing roles in brand marketing.

Survey 93

Survey Marketing Social Media Management Badge 93

Later

MARCH 22, 2021

From the rise of Clubhouse to the podcast boom, businesses and influencers are using audio content to connect with their communities and reach new audiences. In this blog post, we’re explaining the different types of voice marketing — as well as how you can use it to build your brand online. What Is Voice Marketing?

Marketing 82

Marketing Trends Hosting Instagram 82

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Who needs to be looped into the conversation?

Content 127

Content Trends How To Exercises 127

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Social media writing is a crucial element of any brand’s social presence. In fact, they might turn people away from your brand altogether. . Keep it simple.

Social Media 145

Social Media Tips Tools HootSuite 145

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Working with influencers to create and circulate content to a broader audience.

UGC 139

UGC Hashtag How To Meme 139

Hootsuite

SEPTEMBER 9, 2020

Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. Start by opening a Brand Account on Google. With a Brand Account, multiple authorized users can log in simultaneously. With a Brand Account, you can also open and manage multiple YouTube channels.

YouTube 145

YouTube HootSuite Marketing Video 145

Buffer Social

SEPTEMBER 20, 2023

So first and foremost—and on those days when there’s just tons going on, perhaps the most important to-do item of the day and the one we’d recommend for sure making time for—reply to your brand mentions, comments, and messages. Buffer) Any variations of your brand’s name (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

ProBlogger

JANUARY 3, 2024

This is particularly relevant in the context blogging which involves personal branding, networking and a readership. Yes with some clever copywriting and good positioning in search engines you can probably convince people to buy certain products – but in order to build lasting influence – trust is going to need to play a part.

Exercises 27

Exercises Blogger Influencer eBook 27

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. This is one of the key success factors to content that converts to more attention, trust, traffic, engagement, community members, raving fans, leads and sales! Winning! :).

eBook 78

eBook Content Findability Template 78

Buffer Social

JUNE 14, 2023

What did make them different was how they communicated their work. At its core, that’s what personal branding is – the cumulative efforts to communicate an individual’s work. In this article, we’ll walk you through a step-by-step framework for building your personal brand.

Brands 25

Brands How To Patterns Authentication 25

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.

Authentication 42

Authentication Brands CSR Hotels 42

Later

MAY 13, 2020

Challenges are one of the biggest trends on TikTok, and innovative brands are already using them to fast-track their growth and reach millions of users on the app. In this blog post we’re delving into how TikTok challenges work and how you can use them for your brand. How to Create a Branded Hashtag Challenge on TikTok.

Campaign 95

Campaign Hashtag Brands Trends 95

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

Analysis 90

Analysis Report Examples Tools 90

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Buffer Social

MARCH 30, 2023

Influencer Radhi Devlukia posts cooking reels along with her other health and wellness content but decided to try something different and shared a recipe that did not turn out well. Advice/How To series CaliFullerfit posts content all about exercise, mainly in the form of workout reels and gym clothing hauls.

Instagram 88

Instagram Social Media Film Hashtag 88

Talkwalker SM

APRIL 26, 2016

These trending headlines were uncovered when conducting a social listening exercise to assess what’s driving media coverage and online chatter relating to organ donation. Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience.

UGC 60

UGC Sentiment Exercises Issues 60

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142