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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible.

Video 229
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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If

Mobile 139
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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. But I also don’t want to slow down.

Team 112
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

So you might think the team at Instagram would be pretty content with how things are going. First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature. Tag friends or collaborators. Image source.

Instagram 233
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Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Team Story. Providing feedback in a visual way. Visual Chat session.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150
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Brand experience: Why it matters and how to build one that works

Sprout Social

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113