Social Media Marketing

JANUARY 2, 2023

They can also be used to train employees, recruit new talent, or promote the company's brand. Listed are some tips and tricks to help you create successful corporate video production projects with your remote team. Make sure all team members have access to a strong, reliable connection to ensure smooth video calls and screen sharing.

Team 147

Team Products Video Tips 147

Pam Moore

APRIL 7, 2024

Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation Are you ready to infuse some innovation into your team's DNA and hug AI and innovation like never before? 🚀 Buckle up because I'm about to unveil some game-changing tactics that'll revolutionize the way your team embraces digital transformation.

Team 78

Team Training Resources Collaboration 78

agora pulse

JULY 22, 2020

Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration. You can use them to: Build brand awareness. Establish trust.

Collaboration 140

Collaboration Examples Instagram Tips 140

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences.

Collaboration 63

Collaboration Brands Instagram How To 63

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

Publishing 97

Publishing Tools Brands Facebook 97

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Both teams want the company to succeed.

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 109

Team Hubspot Marketing SMS 109

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. But I also don’t want to slow down.

Team 112

Team Examples Marketing Training 112

Buffer Social

OCTOBER 31, 2023

For inspiration, we gathered up use cases from both the beta users who have been helping us test this feature and the Buffer team.   With that, here are 11 ways to utilize this beautiful new feature to its fullest potential, five directly from our team and community. 

Team 92

Team Communities Repository Analytics 92

Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post?

Meeting 98

Meeting Team Social Media How To 98

Sprout Social

APRIL 20, 2023

Content creation Unless you’ve been blessed with an in-house creative team, one of the most valuable things an agency can do is free up your social media folks to do social and not make six versions of every post. Editorial calendar management I am a big fan of what I call the “air traffic controller” role on a social media team.

Team 125

Team Social Media RFP How To 125

Sprout Social

AUGUST 28, 2023

The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences. Sprout’s AI and patented ViralPost technology puts brands in a position to streamline workflows. Social media scheduling.

Team 87

Team Tools Marketing Hubspot 87

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers.

B2B 118

B2B Influencer Brands Marketing 118

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible.

Video 231

Video Trends Marketing Mobile 231

Sprout Social

MAY 25, 2022

Our Salesforce integration empowers your social, sales and support teams alike. This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Giving the sales team relevant content to engage target buyers (23%). That’s a win-win-win! Wants and needs.

Team 110

Team B2B Platform Analytics 110

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

MARCH 1, 2023

Digital content creators are reshaping brand strategy for the better. What brands can accomplish with co-creation Creators have platforms because they understand their audience. Tapping into that knowledge source can be invaluable for brands. Today’s marketing collaborator could easily become tomorrow’s competition.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. Social media expertise. Design sensibility. Design sensibility. Flexibility. Flexibility.

Team 139

Team Social Media Social Media Management How To 139

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 118

Types Instagram Brands Collaboration 118

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Team Story. Providing feedback in a visual way. Visual Chat session.

Collaboration 100

Collaboration Platform Class Proposal 100

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. Each of our business lines needs different things.”

Resources 102

Resources Telecommunications Collaboration Project 102

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. build a strong brand identity. Create a team-centered environment.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

DECEMBER 7, 2023

She examined their marketing plans, budgets, brand pillars, and messaging guidelines. Strategy #1: Build Collaboration With Campus Partners Social media is a collaborative environment. But who, exactly, should you be collaborating with? But who, exactly, should you be collaborating with? Guess what we have?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

MAY 5, 2017

From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. And, if we learned anything this week, it’s that communication plays a key role in ensuring a team is successful. A1 Does anyone make brand "books" anymore? SproutChat.

Collaboration 46

Collaboration Team Guidelines Groups 46

Sprout Social

JULY 21, 2020

Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Between Covid-19 and the recent call for brands to take a lead on social movements, the expectations of social media professionals are higher than ever. Learn how your team likes to be recognized. I’ve been there.

Team 133

Team How To Social Media Management Embedding 133

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JULY 14, 2023

Jill Rowley Salesforce When your marketing team is enabling sales , it becomes easier to achieve target goals. Consequences of sales and marketing misalignment Overcoming common challenges to sales and marketing alignment Benefits of sales and marketing alignment How to align sales and marketing teams What is sales and marketing alignment?

Collaboration 77

Collaboration Marketing Team Hubspot 77

Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. Augmented reality: Add AR effects created by Instagram’s in-house team and third-party creators. Tag friends or collaborators. Showcase Your Brand Personality. Only Google’s YouTube breaks the Zuckerberg-owned monopoly.

Instagram 234

Instagram Brands Real Estate Remix 234

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129

Brands How To Authentication Exercises 129

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Smartsheet.

B2B 136

B2B Brands Marketing How To 136

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 117

Brands Avatar How To Privacy 117

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

Brands 96

Brands Collaboration HootSuite Influencer 96