Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Buzz Marketing for Technology
NOVEMBER 17, 2010
It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!”
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