Social Media Case Study: Discover Boating

Ignite Social Media

You can read more about our social media case study below. Utilizing the platform’s targeting options, we implemented the Facebook pixel on Discover Boating’s website to re-target visitors to push them through the purchase funnel. Social Media Case Study Results.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. YouTubeAsksObama [Influencers case study].

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Around the Web measurement case studies

A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11

Case Study: The Local Stories Project

Mindjumpers

Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case . Last week we discussed the importance of Local Social Management.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later. What did you think were the most interesting case studies of 2012?

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

The company’s VP of brand management and interactive content Heidi Kay, who is also a partner and co-founder, signed PediaStaff up for Pinterest in August of 2011. Case Study From the Trenches ImplementationThis post originally appeared on the Realtime Report.

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

Convince & Convert

MTV Roadies , one of our customers at Pagelever , discovered a hot new Facebook marketing tactic and gave us permission to share. From the beginning, photos were a key part of the MTV Roadies Facebook strategy. Increasing Facebook Photo Clicks by 1290%.

[CASE STUDY] Is it worth paying to promote Facebook posts?

SocialFish

He kindly updated us on recent progress related to Facebook testing, and we thank him for allowing us to share this great info here on the blog. NAHB’s main Facebook page currently has just over 26,700 fans and has a weekly reach of 40,000 unique Facebook users.

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. One of the reasons I use Facebook is to keep up with bands that I like.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

The company’s VP of brand management and interactive content Heidi Kay, who is also a partner and co-founder, signed PediaStaff up for Pinterest in August of 2011. Many of its 120 boards have even more followers, and Pinterest has become the biggest traffic driver to the company’s web site, driving three times the traffic that Facebook does. PediaStaff is a staffing firm that specializes in recruiting and placing pediatric therapists.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I always like to remind everyone that you’re not marketing your brand, rather, an experience with your brand.

Social Media Case Study: Taco Bell’s Flavorful Social Media

Devumi

See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Facebook Instagram Social Media Case Studies Twitter content marketing facebook marketing hashtag marketing instagram marketing twitter marketing video marketingTaco Bell is one of the most popular fast food chains in the USA.

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification.

Social Media Case Study: Walmart’s Fight Hunger Contest

Convince & Convert

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert.

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. One of the reasons I use Facebook is to keep up with bands that I like.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Breast cancer still impacts too many lives.

752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads.

How to Build an End to End Social Media Conversion Process [case study]

Razor Social

In case you don’t know the tool it’s for building your following on Twitter. You specify the keywords that are relevant to your brand/industry and Social Quant use their advanced algorithm to search Twitter for accounts using those words.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Surely it’s a case of sticks and stones? Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target. Please retweet it: Cyberbullying and blogs – a case study Mumbrella [link].

CASE STUDY: How JetBlue Listened on Twitter

Ari Herzog

I also elaborated the entire episode on JetBlue’s Facebook page (and you do not need a FB account to view that here ) and referred to that link in my tweets. I usually tell them the case study of Comcast on Twitter. Please continue reading CASE STUDY: How JetBlue Listened on Twitter and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Content Week Case Study: Carly Heitlinger of The College Prepster

ProBlogger

In 2008, Cartly Heitlinger was a freshman in college doing what most of us do in her situation – studying a subject they don’t like in order to get a degree they do. Personal branding wasn’t a buzzword. YouTube videos here , chat with her on Facebook , or Tweet her here.

Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. SEO Expenses for a Brand New Website (Diggy). Social Media Expenses for a Brand New Website (Glen).

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

Pinterest, the darling of food and fashion pinners, is on a hyper growth slope with brands that at first glance have nothing to do with "life style" e.g. business-to-business, technlogy, software, finance, miliatry, staffing companies and more. Hop over to my Pinterest brand board.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand. Need help taking your brand to the next level?

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. If this is the case for you, don't you fret! I am not talking about art as in brand and colors.

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How Interview Blogs Work [Case Study]

ProBlogger

SB: Organic is still my number one, then Facebook and then probably Stumbleupon or Pinterest; but Facebook and organic traffic are the biggest ones. DSG: Google is number one, Facebook is number two. I have Facebook, Twitter, Pinterest. These little branding opportunities were great because it gave people the touch and feel of the brand. I did that—and honestly, I love those interviews—but it was off-brand. A Facebook like; something like that.

Behind the Scenes of the DPS Pinterest Strategy: Case Study

ProBlogger

Within a week, we had launched, and Darren explained his take on the process in this case study. In this case study, I’ll be talking about how we went against common advice for bloggers when it comes to setting up a Pinterest account.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Breast cancer still impacts too many lives.

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. Brand Humanization in a Nutshell (episode 5).

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content.

5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. In order to raise awareness for the his profile, the Colonel also took to Facebook, encouraging fans to endorse him “for any one of my plethora of skills.”

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Identify Your Brand’s Social Kernel

Mindjumpers

We don’t have to talk about how big Facebook is anymore. Almost every company has a brand page. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. A case study.

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Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog

ProBlogger

Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page. Facebook seems to like what we do, as they seem to reward links to useful content.

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. Continue the conversation on our Facebook or Google+ pages.

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Broaden Your Blog’s Reach Through Innovative Content [Case Study]

ProBlogger

The “X” that we had to solve the equation for in this case represented broader reach. My brand mission is to bring the concepts of online marketing into the mainstream. Broaden Your Blog’s Reach Through Innovative Content [Case Study].