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20 Types of Digital Marketing that Works

Social Media Marketing

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. With PPC ads, you pay for results only.

Types 90
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Commentary on Search Engine Marketing

Ari Herzog

This is a guest blog post by Dan Stevens. I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. SEM is a hybrid creature, as strange as they come if you ask me. The differences lie in the method of achieving the above.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites.

Compete 277
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

All initiatives need a sustainable plan and often, social media initiatives fall in different parts of the organisation. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How can we do something that will create value through social media?” What do we wish to gain?

Questions 254
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

All initiatives need a sustainable plan and often, social media initiatives fall in different parts of the organisation. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How can we do something that will create value through social media?” What do we wish to gain?

Questions 252