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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. P2P Texting stats from Hustle.

Strategy 209
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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Small things such as additional clicks, poorly created landing pages, or small text that is nearly impossible to decipher on a mobile device are all core factors to consider when updating your checkout experience. Remember the goal of your shopping cart is to convert to a sale, not drive the customer to your blog or inspiration galleries.

UGC 71
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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. According to Jeremy Williams, you all should be going crazy over this blog post now. Find photos from Flickr or Picasa — be sure to use Creative Commons photos — or buy royalty-free stock photography, and put them in your blog posts for added impact.

Picasa 177
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Mobile Technology and Your Small Business

Ari Herzog

This is a guest blog post from Megan Totka, chief editor of ChamberOfCommerce.com. Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. This is what mobile technology can do.