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Is This a Custom Conversion Bug?

Jon Loomer

I received a comment on a blog post about custom events related to a potential bug or change Meta made. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. That said, I do still have the ability to refine by parameter when creating a custom conversion mapped to a standard event.

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Instant Form Browser Add-On for Website Conversion Ads

Jon Loomer

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. When you send people to your website, you collect leads with your own embedded form. Select the Website conversion location. In the example below, I’ve used “Maximum number of conversions.” What the heck is it?

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

The best way to explain custom events is by defining some basic Meta ads conversion terminology. Events (or conversion events) are important actions that happen on your website, in your store, or in your CRM. Custom Conversions are NOT Custom Events. While they both signify a conversion of some kind, the similarities stop there.

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When Broad Targeting Fails

Jon Loomer

Whether you want conversions, link clicks, impressions, or something else, Meta’s focus will be on helping you get as many of that thing as possible because that is how you’ve defined success. Your performance goal is Conversions (number or value) and the conversion event is Purchases. You want leads?

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. The original inspiration for this approach came from this blog post. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. I made some alterations.

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Custom Facebook Web Events That I Use

Jon Loomer

” What I’m describing will apply to all web events, using the pixel or Conversions API. You can read my blog post for details about how this works. This blog post explains how it works. I create a custom conversion to isolate those who fire this event at least two times in a session. ” Standard Events.

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