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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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When Broad Targeting Fails

Jon Loomer

Whether you want conversions, link clicks, impressions, or something else, Meta’s focus will be on helping you get as many of that thing as possible because that is how you’ve defined success. Your performance goal is Conversions (number or value) and the conversion event is Purchases. You want leads?

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. The original inspiration for this approach came from this blog post. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. I made some alterations.

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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

The Quick Overview: Translating your blog posts into other languages can have positive impacts on your search engine traffic. Translating your blog posts can have some search results benefits, but before you go down the path, think through whether there's a multi-lingual audience.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. For specific strategies, check out our blog post on how to work with social media influencers.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

I’m not going to use this space to detail how I created all of my custom events because I’ve already written individual blog posts on each one. And finally, I created an event that triggers when someone watches YouTube videos embedded on my website. GTM + Conversions API Gateway. Your Turn.

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