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Custom Event for Embedded YouTube Video

Jon Loomer

When someone plays an embedded YouTube video on my website, an event fires. You could create a custom conversion using this event based on a specific video watched. The post Custom Event for Embedded YouTube Video appeared first on Jon Loomer Digital. This might be my favorite custom event.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions.

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Custom Events vs. Custom Conversions

Jon Loomer

Custom events and custom conversions confuse too many advertisers. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. Custom conversions don’t require code and are built within the Events Manager interface. Do you know the difference?

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Is This a Custom Conversion Bug?

Jon Loomer

When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. That said, I do still have the ability to refine by parameter when creating a custom conversion mapped to a standard event. The post Is This a Custom Conversion Bug? I looked into it, and I’m seeing this, too.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. What I do know is that among its capabilities is sending web events for Facebook Conversions API. The post Testing Zaraz to Set Up Facebook Conversions API appeared first on Jon Loomer Digital.

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.