Sprout Social

OCTOBER 26, 2023

Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal. billion in 2023 Brands are expected to spend $30.81 Influencer marketing budget statistics How much are brands spending on influencer marketing? It hit $15.2 billion by 2025. billion by 2027.

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Statistics Influencer Strategy Marketing 127

Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips.

Video 229

Video Trends Marketing Mobile 229

Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. This creates a more engaging, branded experience.

Features 91

Features Brands Real Estate Hashtag 91

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. TikTok was launched globally just five years ago, in the fall of 2017. Image credit: Austin Distel on Unsplash. It’s now predicted to have 1.8 Agility is vital.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

APRIL 8, 2021

But you’d be wrong because lurking in the seventh spot is TikTok. Over the last 18 months, global search interest in Instagram has more or less stagnated, whereas TikTok’s has seen an eightfold increase. If Instagram Stories were a straight copy of Snapchat , Instagram Reels is an effort to replicate TikTok. Ever used TikTok?

Instagram 233

Instagram Brands Real Estate Remix 233

Ignite Social Media

APRIL 8, 2022

TikTok even encourages it. So is it ok for brands to do the same things individuals can do? As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Using other people’s content can get you sued, more so if you’re a brand.

Fair Use 215

Fair Use Social Media Meme Public Domain 215

Webbiquity SMM

DECEMBER 6, 2022

According to the the study, only 55% of B2B marketers are creating blog content. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Per the report, there are: 93.6

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

APRIL 4, 2023

Exploration / escape: drives engagement with TikTok (used by 34% of US adults), WhatsApp (21%), and Pinterest (18%). Similarly, TikTok is strongly associated with exploration, but can be a means for bragging. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. They’re showing off.

Social Media 220

Social Media Reddit LinkedIn Research 220

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

Trends 147

Trends Strategy Marketing Authentication 147

Jon Loomer

NOVEMBER 6, 2022

Oh… And please follow me on TikTok (if you can). My brand had grown stale. It didn’t mean my blog would die. But short-form video needed to be a way to build my brand. As recently as mid-September, I was mocking TikTok. I am deeply invested in short-form video. This is a complete 180. And worth it.

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Video Instagram Meme Facebook 186

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. Whether it is or isn’t, that doesn’t change the fact that people like it. View this post on Instagram.

Examples 165

Examples Instagram Brands Transportation 165

Ignite Social Media

MARCH 4, 2024

And do brands using influencers need to worry? And they increasingly demand more thoughtful consumption from both brands and influencers. However, the impact on brands involved in influencer marketing varies widely. Brands who avoid falling into fast fashion traps have little to worry over. Why the fatigue from followers?

Trends 96

Trends Brands Fashion Influencer 96

Webbiquity SMM

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. James Creech has a unique perspective on influencer marketing. I think the same is true for SMS.

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B2B Influencer Platform SMS 306

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. Whereas for TGR Creative, trends typically start as viral moments on TikTok.

Conversation 130

Conversation Brands Authentication Trends 130

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Your blog was an important part of your personal brand; 15. You remember warning that brand not to buy followers for $1 but that was the only number that mattered to their senior leadership; 26. But we know we’re not the only ones.

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Flash Mob Social Media Marketing Meme 157

Ignite Social Media

NOVEMBER 17, 2021

TikTok Goes Mainstream. This trend has been underway for more than a year, but 2022 will be the year that people realize that TikTok has moved well beyond young people doing dance moves. The FTC Finally Cracks Down on Influencer/Brand Disclosure Abuses. Instagram and TikTok Will Lead the Way in Social Commerce Coming of Age.

Social Media 208

Social Media API Reputation Compete 208

Sprout Social

JULY 21, 2022

Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.

Types 145

Types Social Media Microblogging Overview 145

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business 84

Small Business Journal How To Tumblr 84

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO?

SEO 92

SEO How To Hashtag Engineering 92

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. You’re probably already managing several social media platforms for your brand. Is my audience on the platform?

Questions 104

Questions Banking Insurance HootSuite 104

Jon Loomer

NOVEMBER 29, 2022

After years of prioritizing my blog (I haven’t abandoned it!), At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. The vast majority of them are tutorials or discussions of an advertising tactic (mostly Facebook ads, but some TikTok, too).

Video 200

Video Marketing ROI Buy 200

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

Engagement 119

Engagement Hashtag Influencer Trends 119

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Report 110

Report Brands Library Sentiment 110

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success. The most successful brands are the ones who create a lot of video content. It’s a numbers game.

Social Media 110

Social Media Insurance ROI Meme 110

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. Create video with heavy text overlay.

Instagram 172

Instagram Engagement Content Tips 172

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. You’re not alone. Schedule.

Video 112

Video HootSuite How To UGC 112

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way.

How To 143

How To Hashtag Trends Analytics 143

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 116

Strategy Content How To Marketing 116

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Right behind Zoom is TikTok on the charts.

CPM 175

CPM Social Media CPC Sample 175

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest? We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

Tips 88

Tips Upcoming Travel Badge 88

Buffer Social

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 97

SEO Hashtag Engineering Guidelines 97

Buffer Social

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. We’ve also been thinking deeply about TikTok from a Buffer customer’s perspective.

Video 90

Video Publishing Review Mobile 90

Ignite Social Media

NOVEMBER 2, 2021

We often see brands doing a lot of different initiatives across social media because the brand naturally has a lot it wants to say to a lot of potential audiences. So many brands focus on the channel (Facebook? As we mentioned above, lots of brands focus on the channel… and only the popular channels at the moment.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So how do we keep up with the latest TikTok trends? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend? A TikTok trend can be a sound, hashtag, dance or challenge.

Trends 142

Trends HootSuite Fashion Video 142

Keyhole.co

MARCH 4, 2024

In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. Did you know — Netflix has 223.09

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Analysis Social Media Strategy Meme 98

Later

FEBRUARY 12, 2021

Instagram has announced a new version of the Instagram Reels algorithm, and it will drastically change how brands and creators use the viral video platform. The algorithm will now deprioritize Reels made in TikTok with a TikTok watermark, and favor original Reels content instead. Ready to find out more? Uses vertical video.

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Instagram How To Guidelines Compete 130