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Social Media for Banks and Credit Unions: 7 Tips

Hootsuite

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Bonus: Get the free social selling guide for financial services.

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How to Write a Bank Social Media Policy [Free Template]

Hootsuite

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media.

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6 Reasons Why Banks Need Social Media Monitoring

Hootsuite

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. What is social media monitoring for banks?

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. It was the name of his short-lived online bank, which eventually became PayPal after merging with a competitor. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns.

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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

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Fintech Social Media Marketing Done Right

Oktopost

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Why Fintech needs social media.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. That’s why social listening is the most valuable way to mitigate risk.