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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

B2B 148
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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. The home page itself will show you the latest and best content at any time.

B2B 155
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. The post Seven Ways to Increase Your Brand Influence appeared first on B2B Marketing Blog | Webbiquity. Practice Proper Channel Management. Create On-Site SEO Content.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile, the Reception We Were Looking For. Click To Tweet.

Campaign 147
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7 Growth Hacking Strategies for 2021

Oktopost

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Turning old blog posts into revamped email newsletters, e-books, or guest posts is content repurposing at its finest. The Keys to Growth Hacking Success. Optimize Your Online Presence .

Strategy 144
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. They include steps like visiting your website, clicking on a product, adding items to their cart or signing up for your newsletter. It doesn’t need to be a two-way interaction.

Examples 103