Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 249

Social Media B2B Marketing SEO 249

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. Don’t start by pitching a Linkedin group or a SlideShare channel.

B2B 130

B2B Social Media Proposal Google Reader 130

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. links, forms, video) to mobile. LinkedIn age demographic. Source: Digital 2020. 30,000-$49,999: 20%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 110

YouTube Strategy B2B Marketing 110

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 162

Team Marketing B2B Eventful 162

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform.

iPhone 218

iPhone Brands Apple Microsoft 218

Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. If you run campaigns on other platforms, like Facebook, you are probably familiar lookalike audiences. Lookalike Audience Lists.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Firebelly

AUGUST 8, 2012

This varies from audience to audience, and even group to group. A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text. How often do they want it?

Curation 194

Curation Publishing Content B2B 194

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

Adam Cohen

APRIL 12, 2012

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Razor Social

APRIL 12, 2016

Facebook custom audiences are this and much more. What are Facebook custom audiences? You import a list or access part of a list created by Facebook and you then run ads to this list. This is the first screen you’ll see: The options for a Facebook custom audience. Setting up tracking on Facebook.

Facebook 71

Facebook API Mobile List 71

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Here’s what you should know.

Marketing 110

Marketing YouTube Overview Instagram 110

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Though Facebook is the oldest platform on this list, it has a lot to offer for financial services.

Platform 84

Platform Social Media Insurance Education 84

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Sounds like B2B marketing and lead nurturing, doesn’t it? The average user of social and new media follows less than five brands. with 77% of the respondents.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Convince & Convert

FEBRUARY 15, 2013

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. Social Media Stat of the Week: 37% of PC users have migrated to mobile. via NPD Group. Jay urges that this is a question not of mobile but of mobility. Listening to Find Inspiration.

Activities 131

Activities Tumblr How To Fashion 131

Twist Image

MARCH 28, 2017

It was shared around Facebook (h/t Jon Finkelstein ) and the reactions came in fast and furious: "Digital marketing" is just a buzzword, that we can't say "digital" because we don't say "print marketing," that the term is odious, and on and on. Try to get information on B2B or a B2C brand. mobile application. mobile device.

Marketing 40

Marketing Telecommunications Mobile Applications 40

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Automotive 67

Automotive Reputation Social Media Management Retail 67

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Keyhole.co

FEBRUARY 4, 2023

They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. The best part about the tool is that it supports top social media platforms like Facebook, Twitter, Instagram, YouTube, and TikTok.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. The best part about the tool is that it supports top social media platforms like Facebook, Twitter, Instagram, YouTube, and TikTok.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Convince & Convert

MARCH 8, 2012

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

Company 120

Company Instagram B2B Survey 120

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Mobile app to communicate while on the go. Reports: Tag Report to analyze performance of grouped messages. Mobile app to engage while on the go.

Strategy 59

Strategy Report Publishing Team 59

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. The total traffic that viewed your Page, and whether they were on mobile or desktop. I recommend that my clients compare this information against their visitor demographic data to see if there are discrepancies between the two groups, and if so, why.

Analytics 111

Analytics LinkedIn How To Report 111

Adam Cohen

APRIL 12, 2012

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft. Imitation is Flattery.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Sprout Social

NOVEMBER 2, 2023

Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Customer personas are fictional characters that represent each of your target customer groups. Create and define your customer personas Which customers will you focus on?

Examples 96

Examples Template Templates How To 96

Sprout Social

JULY 31, 2019

Once you’ve done that, there are still quite a few social profiles you’ll have the option to connect, including Facebook, Instagram, LinkedIn and Pinterest, as well as Ad Accounts for Facebook, Instagram, LinkedIn and Twitter. Download the Sprout Social mobile app. You can find a full list of Sprout’s integrations here.

Team 79

Team Notification Report Metrics 79

Writtent Blog

APRIL 25, 2013

6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 21) 39% of sellers on Facebook, mostly small businesses, have used Facebook Ads, and nearly 70% plan to use the service again.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Don't blame Mark Zuckerberg. It's time to get your game face on.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Don't blame Mark Zuckerberg. It's time to get your game face on.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You are overwhelmed with the latest Facebook changes and feel like Mark Zuckerberg owes you something.

Social Media 78

Social Media Template Templates Marketing 78

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

agora pulse

DECEMBER 23, 2019

Between groups and ‘dark social’ opportunities like Messenger and WhatsApp, more and more of our social interactions with brands and one another will take place out of the public eye. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. Why this Book is For You.

Posterous 60

Posterous Case Study Buy Research 60