Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?

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Trending Sources

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites.

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Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. Download as PDF. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.

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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Earnest B2B ). And companies with more indexed pages generate far more leads from search. ( Search Engine Journal ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ).

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value.

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Study: Most Effective B2B Social Media Tactics are IT ‘Lite’

Social Media Marketing

Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. Tags: guest post study social media b2b corporate blogging

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ).

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What Exactly Do You Do?

Webbiquity SMM

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. WordPress SEO: The Only Guide You Need (ViperChill): Want to optimize your WordPress blog for search engines?

Show 439 - Smart Marketing is about Help not Hype

Engaging Brand

How search engine is decreasing in importance from 84% to just over 60% for finding your website. think voice search and how we speak rather than how we write for search engines. The difference in delivering Youtility for B2B to B2C.

Measuring Your Content Marketing Success [Infographic]

Pamorama

93% of online experiences begin with a search engine, and 75% of searchers don’t move past the first page of search results. Higher ranking in search engine results pages (SERPs). Consideration: Inspiring potential customers to engage, read, download, comment, and share.

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Awareness is important because: 93% on online experiences begin with a search engine. What to measure: Ranking in search engine results pages (SERPs). Consideration: Inspiring potential customers to engage, read, download, comment, share, etc.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

ProBlogger

Start titles with actionable verbs like “Read,” “Download” or “Learn”. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. A common issue for B2B vendors: how do you sell “boring stuff&# online? 92% of b2b buying cycles start with search.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. Content marketing is a hot topic.

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

Now he’s the Director of Front-end Engineering and Optimization at Hillary for America. You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

Download social media apps to your smartphone or tablet. All of the social platforms out there have mobile apps that you can download on your smartphone, so you can access your accounts at any time, from anywhere. Guest post by Meg Rulli, Co-founder, ModMark Group.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Management team bios and photos (downloadable JPGs in high-res and low-res versions for print and web). Downloadable JPG images in hi-res and low-res formats. by TomPick and guest blogger Maria Verven.

A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. Content marketing is hot.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook.

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Your Social Media Manager Resume Better Have This

agora pulse

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

According to the results of the 2015 survey by Gleanster Research, collaborating with Kapost , “3,408 B2B companies indicated the most significant challenge with content marketing is managing the overall content production process.”

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

6 Tips to Get Retweeted More Often by Search Engine Journal. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog.

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Research shows upwards of 60-70% of B2B content goes unused. According to a study by CMI and Marketing Profs over 70% of B2B and B2C marketers plan to produce more content in 2016 than the previous year. Will the people who fill out the form to download it read it?

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising.

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How to Grow Your Blog (the Right Way)

Rebekah Radice

What are they asking Google, Siri or any other search engine when looking for your product or service? The days of “tricking” search engines with keyword placement and stuffing are long gone. This is great for B2B market, but only when used intelligently.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Does Growth Hacking Actually Work for B2B Startups? You can pre-order your copy of Yongfook’s highly anticipated book today – or torture yourself by reading his fantastic free first chapter that’s ready for download. Growth Engineering.

Fetching Friday: 21 Marketing Links

Kikolani

Search Engines / SEO. The PPC Guide for B2B Professionals – Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. You download the desktop app and it archives search results for you to go through later. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. A paid consultant will say that they target CEOs, who don’t use search engines or social media.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. A paid consultant will say that they target CEOs, who don’t use search engines or social media.

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Social Media Optimization Tools

www.toprankblog.com

Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

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