Trending Sources

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies.

ROI 114

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. It’s great to have that fabulous piece of content to attract readers (or more often than not, downloaders), but what happens next?

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence.

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10 Social Lessons for B2B Companies

Simply Measured

10 Tips for Increasing Brand Engagement on Instagram Download. Here are ten social lessons for forward-thinking B2B companies. 2016 Social Marketing Planning Guide Download. 5 Keys to Cross-Channel Social Analysis Download.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

B2B 71

The 4 Elements of Successful B2B and B2C Digital Marketing Programs

Simply Measured

Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. How to Drive More Web Traffic From Social Media Download. In B2B, I’m mainly focused on generating leads. In B2B, you educate and inform. Content downloads?

9 Indispensable B2B Social Media White Papers

socialmediab2b.com

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Social Media for the B2B Sphere.

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Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. Download as PDF. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.

CPC 19

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department.

B2B 40

How to Present Your B2B Social Media Planning Deck

Simply Measured

Driving content downloads. Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there.

FAQ 20

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Use a Social Sharing Site to Host Your B2B White Paper.

B2B Blogging Trends 2011: Towards an Integrated Approach

Conversionation

Earlier this year I was asked to contribute to a white paper on blogging trends (and tips as well), aimed at B2B marketers. You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. B2B Blogging Trends 2011.

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How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Make sure you have actions people can take (such as downloading a white paper, signing up for an e-newsletter, registering for a webinar) that are indicators of buyer interest. B2B Internet Marketing SEOYour site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist.

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52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. Many factors influence the price of a website.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? What Tools Will B2B Marketers Use?

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise.

B2B 39

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Again, you can download the free executive summary or purchase the full report to get all the details.

B2B 16

Why B2Bs Have It All Wrong About Social Media

Convince & Convert

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? This is a great example of how taking a broader perspective of social can open doors for B2B companies.

eBook 53

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. The corporate website is the focus of marketing efforts (as Vanessa Fox suggests ) according to 88% of marketers overall, but 93% of B2B marketers (see chart below).

How to Reap the Revenue Rewards of Smarketing

Convince & Convert

In most companies – especially B2B firms – sales and marketing don’t get along. I’ve embedded a modified version of the slides below, for your perusal and download.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ).

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ). Earnest B2B ). B2B companies that maintain active content (e.g.,

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value.

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Rocket Content – Your B2B Secret Weapon

Convince & Convert

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. If all that mattered was traffic, B2B bloggers could write about Justin Bieber and win every time.

Study: Most Effective B2B Social Media Tactics are IT ‘Lite’

Social Media Marketing

B2B social media marketing initiatives require Marketing and IT to work closely together to prioritize projects, allocate resources, manage execution and maintain new systems and features. Tags: guest post study social media b2b corporate blogging

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Content, Stories and the Blurring of B2B and B2C Marketing

Conversionation

B2B and B2C: it’s all just people-to-people. Again: both in B2B and B2C. When talking about content marketing and content in context, we are, however, mostly talking about “inbound marketing” and lead nurturing and, indeed, often in a B2B marketing framework. Joe Pulizzi.

Buy 8

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

How to use our 2017 content marketing editorial calendar template ( download now ). 70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%).

Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. What you probably don’t do is automatically trigger your selective content to send out when a customer is on your website, when a prospect has downloaded your sales whitepaper , or when the system has identified a customer within their annual buying period.

STUDY: The Business Impact of Online Communities

SocialFish

Associations were much less likely than B2B and B2C organizations to have participation from sales, HR, and R&D within their communities. Sales participation in the community was more common in B2B and B2C organizations (45%) than with Associations/Non-Profits (13%).

Study 96

Show 439 - Smart Marketing is about Help not Hype

Engaging Brand

The difference in delivering Youtility for B2B to B2C. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast.

Show 334 - Marketing with Freebies

Engaging Brand

To subscribe or listen for free , you don't need to download anything and all explained at the end of the post. Is marketing with freebies as relevant to B2B as well as B2C? To subscribe or listen for free, you don't need to download anything and all explained at the end of the post.