Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. It Drives Conversions. At the end of the day, EVERYONE is a consumer!

B2B 178

B2B Loyalty Conversation Buy 178

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? So why make a B2B ad that looks like B2C content? Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Drives Conversions. It Drives Conversions. Individuals.

B2B 130

B2B Loyalty Conversation Social Media 130

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Drives Conversions. It Drives Conversions. Individuals.

B2B 100

B2B Loyalty Conversation Social Media 100

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Reports, white papers and other lead magnets. Pain points and challenges.

Team 111

Team B2B Platform Analytics 111

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). white paper. The opportunities are everywhere.

Findability 106

Findability Social Media Case Study ROI 106

Convince & Convert

OCTOBER 9, 2013

Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Exact same result. Far less effort and expense.

Content 143

Content Proposal B2B Meeting 143

Pam Moore

JANUARY 4, 2017

You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Get use to it. You must do your homework.

Social Media 167

Social Media Social Networking Training Instagram 167

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Send this page to Print Friendly.

B2B 252

B2B eBook Marketing Aggregator 252

Diva Marketing Blog

MARCH 23, 2009

many in the B2B space. Businesses have been employing white papers for eons to set this in motion. However, add social media tools such as blogs, live podcasts, social networks and even Twitter, to the mix and you go beyond what could be a white paper yawn. Nothing new here.

B2B 56

B2B Strategy Applications Fashion 56

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

Startup 100

Startup Flickr B2B Price 100

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 132

Social Media Retail Education Airlines 132

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password.

ROI 140

ROI Social Media Social CRM Survey 140

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Have a conversation. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Best General Writing Tips. Start with a good headline.

Content 55

Content B2B How To Reputation 55

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts. Source: [link] ). Source: [link] ).

B2B 22

B2B Analytics Data Patterns 22

Sprout Social

JULY 20, 2016

of conversions on LinkedIn. However, LinkedIn Ads may be a better option for B2B companies. After all, it’s the top social network for B2B marketers. LinkedIn also generates the highest visitor-to-lead conversion of any social network at 2.74%. The more you ask of your traffic, the lower your conversions will be.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Engaging: Being “social” is about conversations.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. PPC for lead generation and B2B. Conversion Reports and collecting actionable insights. PPC for lead generation and B2B. Keyword research.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. White papers. They’re effective for both B2B and B2C marketing. They can be a terrific conversion tool. Blog posts.

Template 131

Template Templates Social Media Strategy 131

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 94% of B2B marketers use LinkedIn as part of their content strategy.

Template 167

Template Templates Content NewsCred 167

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Data 20

Data Organization Analytics Analysis 20

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel.

Content 169

Content B2B How To Types 169