The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Team 160

Team Marketing B2B Eventful 160

Social Media Marketing

APRIL 13, 2011

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network.

B2B 148

B2B Social Media Jive Committee 148

Ari Herzog

SEPTEMBER 27, 2010

I was pitched a three-part request to 1) write a blog post about a social media monitoring conference occurring in Boston , 2) hold a Twitter contest to my readers and offer two free tickets (valued at $195 each, including lunch), and 3) receive a complimentary press pass (with the assumption I’d write about the event when I return).

Conference 123

Conference Social Media Forums Metrics 123

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. According to Social Media Today : 70% of Twitter users expect a response from brands that they reach out to. You’d never walk down a busy city street blindfolded.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But first, why you need to grow your Twitter profile?

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

FEBRUARY 3, 2016

In 2007, she started her own business creating a career out of her passion: helping B2B companies tell better stories around their complex sales, build great personas, and develop content marketing strategies that actually turn prospects into buyers and convince customers to stay. Why your personas are critical to the complex B2B sell.

B2B 60

B2B How To Marketing Conference 60

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. Within hours, Legere reached out on Twitter to praise the work.

Campaign 147

Campaign Marketing B2B Conference 147

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Marketing Conference Consultant 167

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.

Conference 72

Conference Marketing Hubspot Metrics 72

Waxing UnLyrical

MAY 7, 2014

I’m still here – I got here Sunday to speak at the PRSA Counselors Academy Spring Conference , which has been great. Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School.

Social CRM 186

Social CRM B2B Conference Consultant 186

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture.

Compete 115

Compete Conference Organization Social CRM 115

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118

Socialmedia.biz

MARCH 25, 2021

When Twitter first debuted hashtags, I’m not certain that they fully understood the magnitude of what they created and the widespread uses their feature would receive. The feature still acts as it did when it was first launched, although Twitter has bolstered up the systems around it to make hashtags easier to engage with.

Hashtag 78

Hashtag Brands How To Conference 78

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. And they were certainly not blind. Employee Advocacy Boosts Brand Awareness.

B2B 109

B2B Social Media Organization Study 109

Oktopost

DECEMBER 13, 2020

With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital. Covid has been a huge transition for the B2B marketing world. These days, the trade show floors have been replaced with mediums like LinkedIn, Twitter, and even Facebook to build and maintain relationships.

Construction 118

Construction Marketing Authentication B2B 118

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. In a B2B situation, this becomes even more important. highlight to tweet).

Loyalty 60

Loyalty Twitter Brands Sample 60

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Twist Image

MARCH 16, 2018

I have my finger's crossed that this Star Wars experience will make an appearance at this year's TED conference (where I last experienced The Void). I first met Jason Miller at some marketing industry conferences. Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play.

Conference 45

Conference B2B LinkedIn Advertising 45

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Google+ is a hobby club where people come to share their passion.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Pam Moore

SEPTEMBER 3, 2020

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow. Need help taking your brand to the next level?

Template 78

Template Templates Video Avatar 78

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Ari Herzog

NOVEMBER 12, 2012

Its Twitter biography is explicit that I am the community manager. My primary duties include providing customer service on Facebook and Twitter, monitoring supply chain industry news, analyzing social data on Radian6, writing blog content, and participating in weekly conference calls. My Connection to Flextronics.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

The Realtime Report

FEBRUARY 19, 2021

There he held conferences for athletes, investors and corporate executives on four continents at esteemed locations like the NASDAQ. Connect with Merilee through Instagram , Twitter , Facebook and LinkedIn.

Sports 91

Sports Training Module Syndication 91

Convince & Convert

NOVEMBER 17, 2015

As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike. Glenda Vaquerano on Twitter: @GlendaVee. Manipurated.

Instagram 60

Instagram B2B Conference Hashtag 60

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. During the Tour de France, Trek launched a Twitter contest to let a lucky fan announce the race’s roster for the year (a big deal within the cycling community.).

Sports 107

Sports Communities Sentiment Team 107

Likeable

APRIL 30, 2019

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. While not all events are created equal (B2B vs. DTC, big vs. small), there are a few best practices that can help any brand achieve live event success on social.

Eventful 81

Eventful Geotagging Tips Energy 81

Writtent Blog

JUNE 25, 2013

Twitter Keyword Streams. The only thing quicker than Google’s capacity for crawling and indexing content is Twitter, one of the world’s fastest-moving social media networks. Twitter Lists. There’s a lot of noise on Twitter, which is why it’s smart to build lists of social experts in your industry. Unfortunately, no.

Tools 91

Tools Content Blogger Curation 91

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Branded content (I know this because I frequently write said branded content for a major B2B media brand). In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing.

Banking 109

Banking B2B YouTube Influencer 109

Waxing UnLyrical

DECEMBER 17, 2012

Ever since I met Lee at the 2008 PRSA International Conference, I’ve been blown away by not just how smart he is, but how kind and generous he is with his time and expertise. optimizing B2B v. Twitter Facebook Google+ LinkedIn Optimize: a Discussion with Lee Odden [Video]. And, ideally, start to do it better and better.

Video 199

Video SEO Consultant B2B 199

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON. Also on Sun.,

Eventful 100

Eventful Conference Consultant Hosting 100

Buffer Social

AUGUST 22, 2018

The Educate Yourself podcast was a big success and social media played a huge part in the show’s growth, with each episode being promoted across channels like Instagram, Facebook and Twitter. However, on the B2B side, social media marketing will rarely drive any leads or sales. That’s not a problem though.

Marketing 90

Marketing Education Authentication B2B 90

Pam Moore

JUNE 2, 2017

Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered.

Training 167

Training Communities Social Media Real Estate 167

Twist Image

JUNE 9, 2011

" On a B2B Blog that I was recently following, the answer was obvious. If you want to Blog about the conference you're attending, type away. If people don't follow you on Twitter , retweet your content, encourage others to follow, that's saying something. put it out there. He's right. Social Media is a great humility check.

B2B 103

B2B Social Graph Publishing Widget 103