Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Image Credit: Robert Rose. Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. These are short documents, usually written in plain language and are based on existing codes of conduct. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

APRIL 2, 2020

People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. How much value it’s bringing to the company. .

Report 126

Report Social Media Tools ROI 126

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. If you are a SaaS company, G2 is a great choice. Guest post by Atreyee Chowdhury. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? You need to document everything to keep track of those factors. When you come up with the best hours, don’t forget to document it to guide other team members. Why does every company need a social media strategy? To find out, the company has to check the metrics.

Social Media 130

Social Media Engagement Strategy How To 130

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. It documents the specific solutions or improvements applied at each stage of the customer journey. Next, list out the main customer touchpoints that exist for your company. What is customer journey mapping?

Examples 104

Examples Template Templates How To 104

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 44% of marketers have a documented content strategy. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. Source: CMI ). Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

agora pulse

NOVEMBER 30, 2020

Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either). Links or mentions from other companies or websites? Sounds crazy, right? More leads? They were right.

Content 182

Content Marketing How To Social Media Management 182

Kikolani

OCTOBER 4, 2016

These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. A marketing strategy primarily comprises a document that has been prepared after a thorough analysis of the market you are venturing into. Courtesy of: Oracle.com.

Strategy 156

Strategy Tips Marketing Resources 156

Oktopost

NOVEMBER 4, 2019

Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. When it comes to B2B botmaking, you have many options, some of which are platform-dependent.

B2B 106

B2B API Facebook Survey 106

Oktopost

FEBRUARY 19, 2019

Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. API documentation. Can you guess which is which? Pricing (monthly).

Hubspot 110

Hubspot API Metadata B2B 110

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Build your buyer persona.

Data 141

Data Social Media Sentiment Team 141

Waxing UnLyrical

AUGUST 14, 2013

The documents they work with – and there are a lot of them – are often touched by multiple people before meeting their end destination. What’s more, this solution allows for a variety of document manipulation activities that are perfect for press agents. This type of solution also allowed press agents to facilitate faster workflows.

Repository 203

Repository Press Release Data Process 203

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

Training 124

Training Study Metrics Social Media 124

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. There’s a reason 68% of marketers say their company has an advocacy strategy. And companies with engaged employees are 20% more likely to retain them , according to LinkedIn.

LinkedIn 115

LinkedIn Tips Curation Training 115

The Realtime Report

JUNE 4, 2019

Influencers are often willing to advertise your hotel for a fee (often directly correlated to the number of followers they have) or even free stays at the hotel, that they then document and post to their own platforms. Focus On B2B Reach-Out.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Likeable

APRIL 13, 2021

This, of course, shouldn’t happen, but the systems are still a bit fresh, can be confusing and require a lot of information at the jump (things like business licenses, tax IDs, and official documents that are typically tricky to track down. Maybe it’s just a well-run company. Or tons of fun.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Sprout Social

JANUARY 25, 2022

A customer journey map is a visual representation of each point of interaction one of your customers has with your company. Pro tip : if you have distinctively different personas – such as, if you serve both a B2C and B2B market – then you might want to set up different customer journey maps. What is customer journey mapping?

Examples 92

Examples Template Templates How To 92

Laurel Papworth

DECEMBER 21, 2023

00:02:33.590] – Laurel Papworth But I think given today, and this has only happened since the weekend, but there’s been a break in all the major companies providing responsible AI directions. So the algorithms are documented and the data sets where the data came from is documented.

Course 52

Course Committee Data Training 52

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Document these reviews to track your progress over time, making it easier to correlate specific actions with changes in your analytics. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

Kikolani

OCTOBER 4, 2016

These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. A marketing strategy primarily comprises a document that has been prepared after a thorough analysis of the market you are venturing into. Courtesy of: Oracle.com.

Strategy 60

Strategy Tips Marketing Resources 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Writtent Blog

APRIL 1, 2014

While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. It should be a document that manages the flow of information between your content and social teams, increasing transparency and collaboration. Measure and Improve.

Social Media 98

Social Media Strategy Tips Curation 98

Convince & Convert

OCTOBER 1, 2015

To many of us, Cox Media conjures up images of a huge company, with tons of people, processes, and departments. Merrie Beth works in the B2B side of things, however, preferring to think of her department as a ’boutique ad agency’ within a big company. A Data Geek With a Passion for Content. In This Episode.

Content 60

Content How To Marketing HootSuite 60

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131

B2B Content How To Statistics 131

Convince & Convert

APRIL 24, 2012

B2B companies are particularly suited for finding and producing statistically based content. During their release promotion, they published several videos documenting the development of the software. Gather your customer-facing staff and identify current “fans” and create a process for capturing their stories. Stats Are Sexy.

Content 132

Content Case Study Marketing Survey 132

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. And that all starts with creating a killer LinkedIn Company Page. Why create a LinkedIn Company Page? How to create a LinkedIn Company Page. Fill in company details.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Proactive Report

MAY 12, 2017

500 list of fastest-growing companies in the US for two years running and then they imploded. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( LinkedIn B2B content Report ).

Content 45

Content Knowledge Base Compete Influencer 45

Koka Sexton

OCTOBER 18, 2014

Then, cross-reference with your team’s network and document newly-generated connections. For example, do you have a plan in place for when your main contact leaves the company you are trying to close?Here Vendor Recommendations: See how the competition is doing by reading prospect recommendations on their Company Pages.

Tips 96

Tips Template Templates LinkedIn 96

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. On top of social tools, they offer a CRM, email and document platforms, and financial tools. Oktopost Oktopost brands itself as the social media management platform for B2B enterprise. Contact to discuss.

Tools 84

Tools Sentiment Hubspot Price 84