Pam Moore

JUNE 24, 2020

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). What is a Buyer Persona? . Is Your Content Ready?

Template 78

Template Templates Avatar How To 78

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Oktopost

MARCH 20, 2021

Research has shown that only 15% of marketers evaluate their success by how many leads they get. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. A good example is optimizing your website to be mobile-friendly or upgrading its SEO.

Strategy 144

Strategy Metrics Process B2B 144

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Remember that competitor research is one of the best ways to identify weaknesses in your own strategies. Learn more about how employee advocacy helped Corel develop their brand community. ? Contentsquare.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. Our community is at the heart of everything we do at Peloton.

Resources 137

Resources Communities Instagram Overview 137

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Community Building and Customer Research Books. Want to get to know your audience and grow your social media community?

Skills 195

Skills Social Media Marketing Influencer 195

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Mobile commerce: what it is and why you should care. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time. and 1 p.m.

Twitter 105

Twitter Tourism Travel Education 105

MegaBytee

MARCH 8, 2021

With the wider community, you get a chance to make a good reputation with people. Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users. Research your Competitors: – If you want to stay in the competitive market, then you have to research all your top competitors.

Social Media 52

Social Media CPC How To Forums 52

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. In a nutshell here is what you must do… Do your research. Do your own research and make decisions based on what social networks, strategies and tactics will help you achieve your goals and enable you to best serve your audience.

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. Research top industry bloggers. Twitter has 330 million monthly active users and 134 million daily active users. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. via Pew Research.

Case Study 131

Case Study ROI Social Media Team 131

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. What is this week’s social media stat of the week, Eric? Jay: You are.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. Just about everything in this book is backed up by serious research.

Posterous 60

Posterous Case Study Buy Research 60

Hootsuite

MAY 11, 2023

You can also profile entrepreneurs in your industry or people in your community doing amazing work. Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events. This could be a virtual get-together, a charity drive, or a fundraiser.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Writtent Blog

FEBRUARY 14, 2014

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field. Does Growth Hacking Actually Work for B2B Startups? Growth Hackers. Growth Hacker TV.

Resources 111

Resources Startup Marketing Handbook 111

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Did anybody say B2B is boring? Make it interesting: Mobile gaming.

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Mobile messaging apps are taking over, or are they? Our industry moves rapidly. Google tweaks its algorithm constantly.

Social Media 40

Social Media Metrics B2B Team 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. He’s the president of Human Business Works , an online education community for small businesses. Chris Brogan. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Writtent Blog

MARCH 10, 2014

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Is there anything better than a real-life content marketing success story? I didn’t think so! Did it work?

Content 85

Content Marketing Energy Case Study 85

Buffer Social

JANUARY 10, 2019

Play the long game by focusing on building an engaged community. BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. Research, ideate, create, learn, and repeat. NPS scores.

Research 111

Research Content Facebook Curation 111

Buzz Marketing for Technology

JUNE 27, 2008

Mobile Messaging 2.0. Mobile Phones. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. Future of Communities.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. Analyze Your Instagram Audience.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. Not a perfect score, but better than the 54% level of B2B tech companies overall. The median is 1,150.

Company 149

Company Twitter Software System 149

Buffer Social

NOVEMBER 30, 2016

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . Keyword research. PPC for lead generation and B2B. Keyword research. Mobile app analytics.

Class 40

Class Skills Social Media Marketing 40

Social Media Strategies Summit

FEBRUARY 21, 2019

Building on Vanessa’s deep understanding of her target market and our research, we determined that building a community of micro-influencers was the right approach for DVD Netflix. Any company, whether B2C or B2B, cannot go wrong cultivating a group of authentically passionate advocates. Customize your program to your customer.

Influencer 100

Influencer Authentication Guidelines Communities 100

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Listen to what they’re saying on Twitter and Facebook for honest market research. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Sponsor a local sports team. Be everywhere.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

SEPTEMBER 2, 2021

Used for: Asking and answering questions, networking, forming communities around niche- and interest-based topics. Used for: Researching and purchasing products from brands directly through social media platforms. Closed/private community social media platforms. Source: Instagram. Discussion forums. Examples: Reddit, Quora.

Types 145

Types Social Media Statistics HootSuite 145

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term.

ROI 164

ROI Social Media How To Marketing 164

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online population access the Internet from a mobile device. Twenty five percent of the U.S.

Social Media 147

Social Media Strategy Influencer Social CRM 147