Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! B2B Marketing Content: Lure or Lasso? I would love to know.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! B2B Marketing Content: Lure or Lasso? I would love to know.

Types 255

Types Content Case Study Press Release 255

Audiense

MAY 17, 2018

Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns. A practical example: MarketingProfs. Request your Audiense Insights demo and start activating consumer insights today.

Case Study 79

Case Study Activities Study Campaign 79

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 189

B2B Case Study Telecommunications Study 189

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 165

Case Study Brands B2B Marketing 165

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on.

Feed 264

Feed Feedly News SEO 264

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Thermo Fisher Scientific is a prime case study example of employee advocacy on LinkedIn.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

MAY 11, 2023

Compare different types of technology products iPhone vs. Android. Pick two different types and share your insights on which one you think is better for specific tasks or activities. Show viewers how to use various tools and equipment safely Are you comfortable with power tools, hand tools, or a specific type of exercise equipment?

YouTube 103

YouTube Video Film Sports 103

Writtent Blog

MAY 12, 2014

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. Case Study: Telling Tales for Brand Awareness and Sales. . Why this Approach Matters. Image source.

Data 109

Data Case Study Study Delicious 109

agora pulse

NOVEMBER 4, 2020

There Are Different Types of Ad Placements. There are two types of ads on Reddit, which marketers can use to their advantage. The second ad type will appear in feeds. There are plenty of case studies that can prove it. Though the platform may not be for everyone, it is worth testing for both B2C and B2B businesses.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Keyhole.co

APRIL 2, 2024

You should also compare your results against social media case studies or industry reports to see what’s achievable in your specific market. If thought leadership content boosts your engagement rates and CTR way more than other content types, consider focusing more time on that style of content. No credit card is required.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Case studies. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. For example, which types of leads convert the best? How-to videos.

Data 113

Data Marketing How To Collaboration 113

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. Again, this is often more complex in B2B than in B2C, as demonstrated by my very favorite buyers’ journey map , from B2B content marketing agency Babcock & Jenkins , in Portland.

FAQ 158

FAQ Content B2B Insurance 158

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. In fact, those types of deployments are (mostly) the tactical stuff that may (or may not) have much to do with true digital transformation.

B2B 80

B2B Case Study Mobile Data 80

Writtent Blog

APRIL 2, 2014

CMI Case Studies. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. A Field Guide to the 4 Types of Content Marketing Metrics. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing.

Resources 99

Resources Content Case Study eBook 99

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What types of demand generation content can you generate? Types of demand generation content will include: Social media posts or stories (sometimes sponsored). Case studies delving into a topic.

Comparison 145

Comparison SEO Curation Domain Name 145

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. The 5 Different Types of Trust Signals & How to Use Them. Case studies with your succeeding customers.

Examples 27

Examples Badge B2B Case Study 27

Webbiquity SMM

AUGUST 23, 2010

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Case studies. For example, our social team put their own spin on third-party data from AdWeek by adding a specific call to action for B2B marketers.

Strategy 127

Strategy Brands Hubspot Survey 127

Techipedia: Tamar Weinberg

JANUARY 11, 2012

So, First, we’ll take a look at what the activities are, to help clarify the type of support you need. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Then, I’ll review your best SMM support options. Chemistry is key.

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. It even recommends what type of content you should create (how-to, multi-media, etc.), Inbound Writer recommendations for content type for the topic Content Marketing Strategy (we made a how-to).

Analytics 165

Analytics Content How To Software 165

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . via Pew Research.

Case Study 133

Case Study ROI Social Media Team 133

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Consider adding testimonials or case studies to strengthen your experience even more. A case for growing your social media marketing agency services. Before you move forward, you need to determine your niche.

Social Media 96

Social Media How To Marketing Price 96

Oktopost

NOVEMBER 30, 2023

Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. You’ll get ideas from your audience about the types of content and platforms that resonate with them so you’ll have an easier time attracting them to your brand. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

MARCH 21, 2017

While the exact nature of a marketing funnel tends to change from industry to industry, in most cases, it begins when a potential customer realizes they have a problem that needs solving or at least becomes aware that your brand might be able to help them in some way. They carefully evaluate your offerings (and those of your competitors).

Social Media 105

Social Media Marketing How To Metrics 105