Convince & Convert

SEPTEMBER 21, 2010

What type of program is this? Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. link] Social Media Strategy | Afrinnovator.com [.]

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. County, region, state or city?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MAY 19, 2010

But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. It was much easier when the company steered the conversation.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

SEPTEMBER 1, 2010

These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. link] Addoway.com Love the infograph Jay.

Social Media 166

Social Media Strategy Social CRM Consultant 166

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. Social CRM The new telephone.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JUNE 8, 2010

That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. link] [link] Hot In Business Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 20, 2010

Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

JUNE 30, 2010

We all need to start thinking about how we can mine social and email data to create not just one list of subscribers/fans/followers, but multiple lists based on what people want from our brands, and how likely they are to respond to information of a particular type and context. Just fun and friendly and well, social.

Social Media 129

Social Media Strategy Automotive SEO 129

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. by Cultivating Your Customers.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 9, 2010

As @Cibolover pointed out, the trick is for business people to take the time and think about creative ways they can pull off the same type of engagement. The words “transparency and authenticity&# and this great example speak volumes. Thanks, Paula!

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

APRIL 27, 2010

link] Innovate AZ Information as Theater – The Power of Humanized Description: I am typing this on a US Airways flight from St. Loui… [link] [link] Innovate AZ Information as Theater – The Power of Humanized Description: I am typing this on a US Airways flight from St. Louis to Phoenix, coming back from SocialFresh.

Social Media 133

Social Media Strategy Airlines Types 133