Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. Step 3: Determine Content Types. Case studies.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on.

Feed 264

Feed Feedly News SEO 264

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Writtent Blog

DECEMBER 6, 2023

Books have more value than most other types of content and establish your expertise. Create customer case studies. It’s not just another social network. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Write a book or ebook. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

NOVEMBER 30, 2023

Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. Make sure your social sharing buttons for email, WhatsApp, and other sources are specifically linked with UTM parameters since they’re often untraceable with analytics alone. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This type of content tends to generate higher engagement as people enjoy seeing the inner workings of businesses and projects. Want to monitor your social media efforts?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This type of content tends to generate higher engagement as people enjoy seeing the inner workings of businesses and projects. Want to monitor your social media efforts?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. To keep your feed from growing stale, you should always have new social media ideas on the back burner to keep your feed fresh. Case studies.

Strategy 127

Strategy Brands Hubspot Survey 127

Hootsuite

JULY 15, 2020

Compile data on your existing customers and social audience. For B2B, also consider size of business and who makes purchasing decisions. Gather this information from: Social media analytics , especially Facebook Audience Insights. Google Analytics : See which social networks appear in your referral traffic report.

Template 145

Template Templates How To Tourism 145

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Bonus: Get the same Foolproof LinkedIn Live Checklist Hootsuite’s social media team uses to ensure flawless live videos—pre, during, and post streaming. Types of LinkedIn video.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. Step 3: Determine Content Types. Case studies.

Template 60

Template Templates Social Media Strategy 60

Rebekah Radice

MAY 24, 2017

How to Succeed on Social Media When You Have No Idea What You’re Doing. Choose The Right Type of Content. And if you want them to share it, it has to be the right type of content. Sharing the right type of content will help: Prospects begin to recognize you as a the “go to” resource. Social bookmarking.

Social Media 148

Social Media How To Analytics Types 148

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Display testimonials linked to case studies in your sidebar. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 150

Social Media B2B Strategy Consultant 150

Techipedia: Tamar Weinberg

APRIL 1, 2010

Here are ten tips that will help you on your journey: Discover your brand A lot of people are rushing to get on social networks, and are forgetting to fill out their profiles, or what their purpose of participation is. The more you read, the better and more prepared you will be to communicate through various social media channels.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

JANUARY 5, 2011

That’s how you are accountable for your social media involvement. Social Media: General. How Social Media Drives New Business: Six Case Studies (TechCrunch): Businesses definitely will benefit from reading about these creative ideas employed by other businesses to build traction and an online visibility boost.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Best content types and mediums to use in each phase of the sales and marketing conversion funnel. I was building social communities online before we had the pure luxury of social networks such as Facebook.

Conversation 78

Conversation Template Templates Marketing 78

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Rebekah Radice

MAY 24, 2017

How to Succeed on Social Media When You Have No Idea What You’re Doing. Choose The Right Type of Content. And if you want them to share it, it has to be the right type of content. Sharing the right type of content will help: Prospects begin to recognize you as a the “go to” resource. Social bookmarking.

Social Media 60

Social Media How To Analytics Types 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Koka Sexton

DECEMBER 20, 2009

I’ve grown a healthy network of friends and followers. What I needed was a crash course on corporate social media tips so I did what any self respecting geek would do and typed it into Google. What I found were a collection of sites and posts that spoke to my social media needs.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I’ve grown a healthy network of friends and followers. What I needed was a crash course on corporate social media tips so I did what any self respecting geek would do and typed it into Google. What I found were a collection of sites and posts that spoke to my social media needs.

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

JULY 30, 2019

In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. So far, no response. Bottom Line.

Report 122

Report Twitter B2B MySpace 122

Convince & Convert

AUGUST 19, 2010

Guests type their story – upload a photo if they want – add their name and address. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! RESMARK and Western River is enabling that with a well-timed email nudge. It gives fans an appropriate assignment. That’s it.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Kikolani

NOVEMBER 29, 2010

Her latest posts include The Two-Thirds Slump , Books That Have Influenced Me , and Two Types of Bad Writing. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Follow her @cameron_chapman on Twitter. Casey Hibbard.

Blogger 168

Blogger SEO Consultant WordPress 168

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. Engagement by content type : Which types of content does your audience interact with most?

Social Media 138

Social Media Metrics How To ROI 138

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. Resources and case studies. Consistency counts with just about any social network.

LinkedIn 111

LinkedIn Company How To B2B 111

Convince & Convert

MAY 29, 2018

A few people are lucky enough to strike on some type of content that quickly gets them a lot of exposure. Some businesses choose to do only unpaid social because they don’t have an ad budget, or they think they can get away with saving the money. Also note that these numbers are for video ads only, not for other types of ads.

Platform 153

Platform Campaign Video YouTube 153

Convince & Convert

FEBRUARY 25, 2010

William, the Customer Service representative I chatted with saw my mailing address and mentioned the Noah’s Flood-type deluge the weather channels were predicting for us in Arizona that weekend. link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? That got a chuckle out of me. Thx for sharing.

Social Media 117

Social Media Case Study Strategy Study 117

Sprout Social

APRIL 23, 2019

But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. Here’s a breakdown of some of the most common types of content we see on LinkedIn Pages: Question-based content. Resources and case studies. Consistency counts with just about any social network.

LinkedIn 104

LinkedIn How To Notification Organization 104

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Those type of comments are why I do it. You are indeed the perfect case study.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. Engagement by content type : Which types of content does your audience interact with most?

Social Media 62

Social Media Metrics How To ROI 62