Audiense

MAY 17, 2018

Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns. A practical example: MarketingProfs. “Marketing Trends” Segment: Personality Insights.

Case Study 79

Case Study Activities Study Campaign 79

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 189

B2B Case Study Telecommunications Study 189

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. You can also assign tags to your Threads for even more granular reporting, so you can measure their performance with ease.

Engagement 69

Engagement Case Study Overview B2B 69

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 164

Case Study Brands B2B Marketing 164

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. I’ve grouped these by topical area to ease navigation.

Curation 167

Curation List Automotive Real Estate 167

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. We really like the product pages because it allows you to select who your product is for based on job titles or industry groups. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Thermo Fisher Scientific is a prime case study example of employee advocacy on LinkedIn.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. According to a case study by Coschedule , Disney Parks has a rigid content calendar that includes up to five tweets and two Facebook posts per day. How to Create an Effective B2B Social Media Strategy.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. We’re all used to pulling key customers for case studies, and those case studies can make great content for socials as well.

Marketing 88

Marketing Loyalty Case Study Cost 88

Rebekah Radice

JULY 15, 2019

You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. Video Case Studies. That’s where case studies come in.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Except in rare cases (e.g., A blog represented as being by the CEO better contain the CEO’s words. Traditional marketing materials (e.g.

Social Media 193

Social Media Sysomos Case Study B2B 193

Writtent Blog

DECEMBER 6, 2023

Create customer case studies. Join groups on LinkedIn. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Answer questions on forums and answer sites. Help out people with free advice on topics related to your products and services. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Hootsuite

JULY 15, 2020

Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona. For B2B, also consider size of business and who makes purchasing decisions. Find out if they can help you identify patterns about which groups tend to face different kinds of challenges. Challenges.

Template 145

Template Templates How To Tourism 145

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. Facebook Groups provide another interesting opportunity. Connecting in a group is an easy way to stay front-of-mind and raise awareness about the limits of a standard policy. Social media marketing for insurance agents feeds your sales funnel.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Will Facebook replace your B2B Marketing email system? Tweet This! Share this on Facebook. Share this on Linkedin.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. You don’t need to create a focus group; you have one already. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

Twitter 154

Twitter Flickr Klout Case Study 154

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. A case study of the Shangri-La hotel group, for instance, revealed a 75% increase in job clicks with the addition of a Career Page. Learn more about this add-on to your Company Page.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. With Google+ Communities, Google launches its own version of Facebook Groups by VentureBeat. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Consider adding testimonials or case studies to strengthen your experience even more. A case for growing your social media marketing agency services. Before you move forward, you need to determine your niche.

Social Media 99

Social Media How To Marketing Price 99

Buzz Marketing for Technology

JUNE 5, 2013

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Writtent Blog

JULY 26, 2013

Not only is there a mind-bogglingly impressive case study on the power of video, there’s loads of examples of real-life brands using Google+ Hangouts on Air to build an audience, create brand personality , and improve their SEO thanks to AuthorRank and Exposure. B2B Content Marketing Report – Need to Focus on the Basics.

ROI 74

ROI Process News Content 74

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Display testimonials linked to case studies in your sidebar. An IT services firm donated the time of several of its developers to local non-profit groups for a weekend. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

JANUARY 11, 2012

It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Chemistry is key.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

OCTOBER 10, 2019

Paying to show off your latest article or update is a brilliant tactic for companies that run frequent case studies or have some awesome slice of knowledge (think: a lead magnet) they can use to reel in clicks. A post that’s relevant to one group might not be relevant to another. Pick out a bid for your sponsored content.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191