Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. — HubSpot (@HubSpot) September 21, 2022.

Strategy 129

Strategy Brands Hubspot Survey 129

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. They Buy Much Faster. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

APRIL 15, 2020

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Amazing response to our donation.

Strategy 142

Strategy Metrics Hubspot Retail 142

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Sales: The ability to persuade others to buy a product or service. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Marketing to Serve

NOVEMBER 26, 2017

Social media plays a large role in the buying process. 53% of Twitter users buy products which they see first on Twitter. 81% of Twitter users say Twitter impacts their buying decision more than TV. If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ).

Social Media 66

Social Media Strategy Content How To 66

Social Media Strategies Summit

NOVEMBER 28, 2022

Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Image source. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Based on the popular 95-5 rule, 95% of your target customers are not yet prepared to buy – but still need your attention. Best For: Oktopost is specifically designed for B2B businesses. Source Why do you need a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. No community understands that more than agencies.

Hubspot 67

Hubspot B2B Team Conversation 67

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Highlight your company’s community involvement. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Strategies Summit

NOVEMBER 18, 2022

Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Follower growth. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. High-authority sites in your industry (like HBR and Hubspot ) have perfected the art of selecting topics with exceptional longevity. Create a Market for Your Product.

Loyalty 204

Loyalty Software Publishing SEO 204

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). Business 2 Community ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

JULY 6, 2012

image via Hubspot. I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. ” Either that or they’re just sitting back collecting numbers, waiting for somebody to buy them. Is it a community? Janrain , the good folks that do all the goodness with social sign-in.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Sprout Social

DECEMBER 20, 2023

Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. HubSpot While other platforms on this list are social-specific, HubSpot is a “customer platform” that connects marketing, sales, content and customer service teams and efforts. Source: HubSpot) 7.

HootSuite 109

HootSuite Brands Price Collaboration 109

Webbiquity SMM

JANUARY 9, 2012

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. Twitter for B2B Marketing. 9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs.

Tools 201

Tools Twitter Tips B2B 201

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Research 210

Research Social Media B2B Marketing 210

agora pulse

APRIL 28, 2020

If you can’t make it to conferences, buy the virtual pass, which a lot of conferences have, and this can be very cost-effective. As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Ian Anderson Gray: Community and relationships!

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community. B2B And A Resistance To Video Marketing by B2Bbloggers.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. Write down why you love to help your community and then share that within your blog. Don’t buy email lists. This is great for B2B market, but only when used intelligently. Customer Surveys. Customer Interviews. Not sure how to get started? Solve The Problem. Ask online.

How To 114

How To List Social Media SMS 114

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” Maybe even eight days a week.’

Social Media 142

Social Media Hubspot Software Hosting 142

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. According to Tom Grant , Ph.D,

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. Social Media Marketing Strategy.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 15, 2016

It’s Jay Baer from Convince & Convert and welcome to another episode of Marketing Marvels, where I bring together some of the most interesting, fascinating and useful marketing technology in the world, we do a quick demo and I tell you who should buy this software. Are you B2B or B2C? Look, so many of us are making content.

Content 104

Content How To B2B Questions 104

Techipedia: Tamar Weinberg

MARCH 24, 2010

They know that I actually care about my community and that they’re not an audience. He currently serves as the community guy at Building 43. Participate in my site’s community. Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing.

Influencer 278

Influencer How To Press Release Blogger 278

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Analysis 88

Analysis Twitter Meme Hashtag 88

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? 16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. 85% of B2B journalists are on Facebook. .

Statistics 219

Statistics Research Social Media B2B 219