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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet.

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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

From the time we wake up in the morning, to the time we reluctantly go to bed with our mobile phones still in our hands, a large part of our waking hours is spent on the internet. We all have heard of Siri and Cortana, who give us answers to any possible question via their artificial assistant avatars. Artificial Assistants.

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How to use Loomie to create 3D Avatar for Zoom Calls?

Tweaklibrary

Where worldwide pandemic and lockdown has been the cause of great disruption of economies, it has also provided an opportunity for a new kind of market. Earlier, online video conferences were only meant for higher management and weren’t considered up to the mark for day-to-day communication. How to Use Loomie Avatar for Zoom Calls.

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IGTV: The Ultimate Guide to Instagram’s New Video Platform

Later

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! IGTV is a place for long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app. IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience.

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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

You can now sort your 'Following' accounts and log into multiple accounts on mobile. Audio and video calls are set to become a premium subscriber-only feature. User Engagement and Demographics Gen X on TikTok: The under-targeted Gen X demographic on TikTok presents a potential untapped market for brands.

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Easy guide to the Periscope video streaming app

Janet Fouts

A lot has changed with Periscope since my last post on streaming video apps. I still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a mobile phone number.

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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. 11 essential Snapchat marketing tips for business.

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