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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 112
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Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand.

B2B 118
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5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. This can chip away at brand trust and brand value. 5 Ways to Humanize Your Brand on Twitter. If you’re a smaller company you might consider using your headshot as your avatar. Host Twitter chats.

Twitter 133
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Are Social Causes a One Click Pony?

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. Jay is the founder of [link] and host of the Social Pros podcast.

Avatar 128
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How to Get the Most Out of Virtual Events You Attend

agora pulse

And you don’t have to host an event to make an impact. Event hosts are trying their best to be mindful of time zones. Varun Chibber, founder and director of Apollo Live Entertainment, said: “Accommodating all attendees becomes difficult, especially when you want to host a virtual event on a global scale.

Eventful 153
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How Augmented Reality Could Change User-Generated Content

Pixlee

The app also provides location-based features, AR-based games, and the ability to generate a cartoon avatar based on a user’s features. It allows businesses to create branded filters that promote their products and websites. . About helping the people who create content for your brand have even more fun doing so.

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What is Roblox? Everything You Need to Know About the Social Gaming Platform

Hootsuite

But even if you’re not among the platform’s core demographic, you should understand what Roblox is and why it’s such a big deal for kids, grown-ups, and brands alike. That means brands and makers of all ages can earn money if the games they build become popular. How brands are using Roblox. Need proof? Source: Roblox.

Platform 123