article thumbnail

How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports. Not by a long shot.

Sports 129
article thumbnail

4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

Sports 66
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

article thumbnail

The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. It was based on a viral video in the sports media space. It was timely.

Content 130
article thumbnail

Constructing the Social Bridge Between Sales and Marketing

Oktopost

With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital. All the while remaining authentic, empathetic, and human with our content. . With that comes some fears as to how we might lose the “human touch” in shifting all marketing and sales to digital. .

article thumbnail

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Sincerely, Joe Sports Fan In a recent post , I discussed some of the similarities that I saw between the government’s experiences with social media and the challenges that professional sports teams are facing in diving into the world of social media.

Gov 2.0 90
article thumbnail

15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

By inviting your team to step in front of the camera, you will win over your audience with authenticity. they explain the significance of the UN Climate Change Conference. Your partners need to be authentic and have experience with your product. The most successful unboxing videos seem authentic. Video podcast series.

YouTube 123