Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports.

Strategy 123

Strategy Brands UGC Marketing 123

Ignite Social Media

APRIL 12, 2022

Upon reviewing the article, it became clear they’re positioning Sprout as a tool to enable Salesforce customers to help deliver a seamless connection with their audiences. One thing that immediately stood out from this move was questioning what this means for our clients using Salesforce Social Studio tool here at the agency.

Questions 78

Questions Press Release Compete Tools 78

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Small Business Mavericks

MARCH 4, 2011

The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. However, I didn’t definitively answer the question about whether article marketing will die.

Directory 98

Directory Marketing Case Study Press Release 98

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Twist Image

APRIL 9, 2014

Marketers, we have a problem. But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. The question is asked often, and in various ways: How long should a tweet be? How long should an article be? It makes perfect sense, right?

Questions 102

Questions Content Press Release Findability 102

Ignite Social Media

AUGUST 14, 2018

Here are five key questions to ask yourself before you get started. Here are some goals that can help direct your social approach: Community engagement and education. Here at Ignite, when developing a brand’s social or community strategy, we follow Forrester’s POST Methodology , ensuring strategies and executions are people first.

Questions 108

Questions Social Media Guidelines Metrics 108

Ignite Social Media

NOVEMBER 27, 2023

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. If you’d rather read along, we’ve also summarized the discussion in the article below. Social media moves fast.

Trends 167

Trends Social Media Brands Meme 167

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 90

Marketing Privacy Policies Issues 90

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

Collaboration 224

Collaboration How To Education Team 224

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

FEBRUARY 25, 2021

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. Not only is this discouraging for social marketers to hear, it can also reveal a marketing leader’s knowledge (or lack thereof) about social marketing.

Social Media Management 120

Social Media Management Marketing Collaboration Skills 120

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. We aspired to write an article that would prove consumer stereotypes wrong. This led us to new questions. Who are social media marketers, really? “Who do consumers think runs brand accounts?”

Social Media 123

Social Media Survey Education Team 123

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. It feels better to take control,” Cole says.

Team 113

Team Examples Marketing Training 113

Rebekah Radice

JUNE 15, 2015

If you’re ready to beef up your social presence, visual marketing is the answer. Visual marketing statistics prove it: Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. One of the most effective ways to use visual marketing is to pair it with the power of questions.

Types 130

Types Questions Social Media Engagement 130

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Buffer Social

JULY 5, 2023

In this article, I will explain four research methods that help me identify unique takeaways and fill gaps in current ranking pages. 💡 Note: The ideas I share in this article aren’t limited to the writers alone. Moreover, suppose you end up ranking for the desired keyword creating such an article.

Research 77

Research Google Newsletter Curation 77

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. They long for the days when a person was available to answer questions and solve issues in real-time. Relying on one-way communication channels like lead capture forms won’t cut it. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

Examples 92

Examples Campaign Discount Marketing 92

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. That puts a lot of the burden on your brand’s social marketers to be on the front lines, answering questions about your business, products and purpose. Consistency and transparency are a must.

Brands 110

Brands Marketing Apparel Issues 110

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. Gucci x The North Face Go Beyond Traditional Influencer Marketing. Goldfish Crackers Combines Storytelling Advertising & AR.

Campaign 304

Campaign Brands Influencer Collaboration 304

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. So the real question is, why not?

Template 132

Template Templates Marketing Sample 132

Buffer Social

SEPTEMBER 17, 2018

We’ve all asked this question at one time or another. This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities. Let’s kick it off! Brian : Hi everyone!

Reddit 111

Reddit YouTube Communities Content 111

Ignite Social Media

JULY 5, 2023

For example, creating a strong presence for an HR executive who is hungry to engage with an online community can be much more valuable than trying to force a strategy on a shy finance executive who already has an overpacked schedule. Some important foundational questions to ask include: How many executives are on your team?

Social Media 91

Social Media How To Authentication Embedding 91

Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Share tons of value-driven content, consistently Once you understand your ideal audience profoundly, use demand generation tactics to nurture top-of-the-funnel marketing leads. Enter: Lead-Generation Marketing.

Social Media 52

Social Media Tips Marketing Patterns 52

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. In this article, we’ll explain ways in which LinkedIn Groups can benefit brands. This creates a robust community within LinkedIn.

Groups 130

Groups Groups LinkedIn Microsoft 130

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 118

Training Course Resources Social Media 118

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76