Hootsuite

MAY 8, 2023

Potential customers can’t just click a button to buy — instead, they complete an application and qualification process to get a quote. Especially for insurers offering specialist coverage to connect with niche communities. This can develop their reputations as industry leaders. Consumers are often price-sensitive.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You have to create content, be part of many communities, and proceed incrementally. Social Media is Inexpensive False. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. I don’t know why every salesperson isn’t going to these utilities before picking up the phone. So, in your experience, are there products making those cross-references?

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 10, 2010

What do you think about influence mining, and its applicability for your business? Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Where I see influence mining as being a more practical application is in outreach.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Hootsuite

JUNE 15, 2023

social recruiting — reaches more qualified candidates and builds your employer reputation. Already have an engaged Reddit community ? The most effective way to encourage applicants is to show what life is like at your company. People apply to companies, not jobs. Using social media for hiring — a.k.a. Come work with us!

HootSuite 93

HootSuite How To Hashtag Applications 93

Convince & Convert

JUNE 24, 2010

That mission, to add value to the communities they reach, is the heart beat of social. So…what can we REALLY learn about how infomercials being applicable to social media? The thought also crossed my mind about the pitchman of that era. The truly believe in the products they promote. link] Pablo Edwards Jay, Great insights.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] Dave Ryan Great Post.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 20, 2010

link] – good breakdown of social media business applications. link] [link] stephen elliott RT @jaybaer: Does Your Blog Have a Long Tail [link] [link] Catherine Davis RT @jaybaer: Does Your Blog Have a Long Tail [link] (interesting search applications) #SEO [link] Steve Woodruff RT @jaybaer: Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. A white label version for agency use is also in the works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? You need something that’s easy for you to use and that will be practical for the application you have at hand. applications like Facebook, Twitter, Skype, etc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Buzz Marketing for Technology

JUNE 27, 2008

reflects a shift in leading-edge applications on the World Wide Web, a shift from the presentation of material by website providers to the active co-construction of resources by communities of contributors. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. tools (e.g.,

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. Tons of applicability for social networking. (I also recommend it on the iPad. The larger screen size is great for an information-based app like this one). Maybe the folks at DaleCarnegie.com will consider that approach as well.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. Thanks for the thoughts and processes.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Here are some applications of meta tags and arguments as to why you should be using them. Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

JUNE 2, 2010

link] jaybaer I recommend you hide updates from all applications in your FB setting. [link] jaybaer Good stuff. Thanks for the comment. What good is a “friend&# request, if that person doesn't even know you? Once I did that, and got rid of Farmville and Mafia Wars, my FB enjoyment went up A LOT. link] jaybaer When did you delete?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. I think of the great web based communities like brazen careerist and 20something bloggers. Both of these communities have a great deal of interaction and conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I wonder if that policy is still in effect? The goals shift.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Hootsuite

MAY 30, 2023

Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. To get your name out there and build a local reputation. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of.

Social Media 79

Social Media HootSuite Template Templates 79

Convince & Convert

MAY 20, 2010

Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. link] Martin Seibert We are creating a social media metrics application at [link] that will centralize all your web stats in one place. We only have twitter, facebook and bit.ly

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. reading about social media and trying different communities. I'd argue that social media is like sales, recruiting, or communications.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

JUNE 15, 2010

"4 Detective Tricks to Find Your Customers in #SocialMedia" Vertriebstipps von @JayBaer [link] [link] Wendy Soucie A recent addition to the process of finding your connections is Socialfinder which is one of the business applications on Xeesm.com. This is a social address book, and social CRM application at each extreme.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

APRIL 8, 2010

This is pretty much a show-stopper for any applications that require precision beyond a finger touch. This is pretty much a show-stopper for any applications that require precision beyond a finger touch. The keyboard (dock or wireless) eliminates the text input problem, although it would be a bit clunky on a plane.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together. Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 23, 2010

I’ve been wondering whether the Open Graph API will yield an explosion in Facebook-powered satellite applications (like the 2,000+ Twitter add-ons that all seems to start with “tw…&# ). But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&#

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

JUNE 30, 2010

What I find fascinating is that with so many social media marketing techniques, applications and opportunities, I feel we are rapidly losing focus on what authentic connection looks like. Julie Good points Jay… love your blog.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). Yes, it's a stretch, since it's not about customer service.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

JULY 9, 2010

They loved the behind-the-scenes experience and the transformation tips from Stern – particularly because they saw how effortless the make-up application was. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. And the online influencers recognized that for what it was: transparent and authentic.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

APRIL 7, 2010

I agree that the discovery piece is not what it could be within the Foursquare application. but I know that developing on the BB is a non trivial affair with multiple phones and o/s's (I have a Curve 8900 4.6). I find I “discover&# more via friends posting Foursquare check-ins to Facebook.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Who the heck needs it?

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

JUNE 16, 2010

Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have. Example: How many customers love iPhone applications? They focus on fostering customer behaviors that lead to profitability.

Social Media 119

Social Media Strategy Mobile Consultant 119