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Strategies to Reignite Employee Advocacy Shares

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager. Watch the live recording: Love going Behind the Post?

Strategy 118
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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?! Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter'

Apple 149
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New Social Media App Uncovers What Gen Z Users Want

The Realtime Report

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. The new experience links people to people, people to small businesses and ultimately strengthens the community.”.

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Carousels: The One-Way Ticket to Higher Engagement?

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. You can find Olivia and her guests on Apple Podcasts, Spotify , and YouTube. Episode Summary. Meet Caitlin.

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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

B2B 62
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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

B2B 62
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The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?