Will Clubhouse be the Next Apple?

Webbiquity SMM

But as the example of Apple shows, there are also reason to question those reasons. Given the Apple tagline “Think Different,” it’s no surprise Clubhouse launched first as an iPhone app. And Apples were more expensive. The post Will Clubhouse be the Next Apple?

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. We hired a world-class design firm to create a simple, elegant UX (user experience), borrowing the Google ethos of less is more and the Apple aesthetic of restraint and simplicity. Guest Post by J.D. Lasica.


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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?! Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times).

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Get in the heart of your customer, readers, partners and community and they may just see and hear you as a sweet orange they need to savor and remember! .

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More Proof Apple Moving to.Apple TLD Soon?

Bill Hartzer

Is Apple going to finally move to their new TLD (Top Level Domain).Apple Apple soon? Apple recently registered 10 new domain names that all end in their brand name, Apple. As part of a defensive domain name registration move, it would make sense for Apple to register these names and redirect them to the new location, the new URL. – Register.Apple would be a site where you can register your Apple product.

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5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. To your surprise, when you flip the page, you’re met with a recipe for apple pie. For more tips on cultivating a thriving Instagram community, take a look at this Slidedeck, How to Generate Your First 20,000 Followers on Instagram.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community. This is key for YouTube community building. Here’s where most brands go wrong with their YouTube community building strategy.

Community Managers, Be Wary Of The Phrase “Super Bowl”


The Super Bowl is as American as apple pie. However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no. And despite its ties to being an integral part of American culture, it is still an event heavily trademarked by the NFL. Nearly everyone uses the phrase “Super Bowl” on a regular basis during conversations, either online or in person, leading up to the championship game.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Industry News , Marketing , Opinion , Social Media > Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter by Tamar Weinberg on October 22, 2009 Share Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success


Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request.

The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Communities are the people who stand up for you when there is flamer on your Facebook page (Compare Dell Hell with the Community’s response to Dell’s Flaming Notebook ).

How Do You Like Them (Infographic) Apples?

Waxing UnLyrical

What isn’t reflected in those numbers is that I am part of the Triberr community, which allows bloggers to cross-promote each others’ posts on Twitter. What it says is: what’s true for my apples isn’t true for Erin’s oranges. How do you like those apples? How Do You Like Them (Infographic) Apples? Guest post by Jim Dougherty.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient.

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Apple iPad deliveries in Australia TNT

Laurel Papworth

I wonder if TNT know their staff member is doing an awesome job of building TNT brand love in the geeky and no so geeky communities online? I’d be handing the drivers TheFlip video cameras (or Bloggies or whatever) , dress them up with Apple t-shirts or hats or do something else. Community Rites of Passage like this happen rarely (Christmas and Easter way to obvious, Talk Like A Pirate Day way too obscure).

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Take a moment to customize your profile so its easier for people to find out more about you, and then browse the online community or internal collaboration space.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? The Function of News in Community. Will you pay for a story that has travelled from one part of the community to another, or will you go into that community (online) yourself and google the story?

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? That started a three-year journey into the world of Enterprise 2.0 , including growing our Yammer community from 1 to more than 7,000 when I left, consulting with dozens of organizations and government agencies, managing our official award-winning collaboration community , attending and speaking at Enterprise 2.0

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. Branding Communities eCommerce Interactive Marketing Mobile Optimization Age of the Customer Apple CMO CMOs Customer Experience Forrester Google Mobile Commerce No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.

LiveBar – Add Community to your Site in Seconds!

Buzz Marketing for Technology

If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld's newest product called LiveBar is for you. LiveBar adds contextually relevant community to your site by adding a single line of Java script to your header tag just to those pages which adds community to those pages in seconds. A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Apple. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities. Community Social Media Strategy Amos Onwukwe social listeningGuest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication.

As Digital Infects Nature

Twist Image

When you think about it, companies like Apple , Google , Facebook and Amazon are not only dominating the online spaces, but they are taking over office spaces. This kind of development causes a new kind of interaction between people, their work and the surrounding community. It changes the community, the people who work there, the environment, transit and so much more. Well, Google ( like Apple ) is looking to build a new campus in Mountain View, California. apple.

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

A quick look at the Apple Appstore on Friday shows that apps for virtual meetings, news, entertainment and social are very popular. One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe.

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Loving Your Boss

Twist Image

This isn''t Apple. Most businesses are a part of local community. community. apple community disney facebook google job localbusiness management minimumwage miserablebosses obituary professionaldevelopment salary vocation work Tags: apple. Everyone hates their boss. or do they? This isn''t Facebook. This isn''t Google. This isn''t Disney. Think about the vast majority of the jobs that everyone has. It''s not glamorous work. It''s hard work. Long hours.

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It's A Small (And Strange) World After All, Brands

Twist Image

A place where anyone - in text, images, audio and video - can create content, applications and communities about anything and everything. yes, an apple that tastes like a grape). Steve Jobs from Apple once famously said: "people don''t know what they want until you show it to them." apple. brand community. community. online community. How much control does a company really have over their brand?

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. The very product examples mentioned above compare apples to oranges, and gloss over the nuances in each of those market spaces.

Don’t Lose Value in the Hunt for EdgeRank


It’s a human need to create an identity in order to feel community belonging and gain self-esteem. People base their self-esteem on how the community sees them, which means that the community helps drive our identity. In Facebook’s recommendations for Social Design , you can read more about the connections between communities, identities and conversations. . Having a Community Means Having a Brand: Listen to Feedback!

Everyone Hates Their Boss

Twist Image

This boss was a known member of the community. This individual was woven into the fabric of the community. This isn''t Apple. It has been a part of local community for as long as anyone can remember. community. apple community disney facebook google job localbusiness management minimumwage miserablebosses obituary professionaldevelopment salary vocation work Tags: apple. My friend called to let me know that his old boss from work had died.

COI: Cost of Inaction United Breaks Guitars

Laurel Papworth

This is a follow on from my posts on Cost of Inaction , also Steak and Shake and Apple vs Engadget. I think UnTied the anti- United community is an interesting development (was around before this incident though). Apple lost 4.6 Technorati Tags: anti community , apple vs engadget , coi , cost of inaction , dave carroll , Online Communities , social media , social networks , steak and shake , United breaks guitars. United Airlines broke a guitar.

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Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. Add this case study to the other one about Apple losing 4.6 Apple’s stock promptly tanked on massive selling, going from $107.89 This wiped just over $4 billion off of Apple’s market capitalization. Monetization Online Communities revenue social media social networks 50 cent apple bottom line engadget ROI share price stock

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

It could be you are talking apples and your management is talking oranges. Do they not understand that there is also risk by ignoring social networks where their current customers, dream customers and community is hanging out?

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

It could be you are talking apples and your management is talking oranges. Do they not understand that there is also risk by ignoring social networks where their current customers, dream customers and community is hanging out? Ever feel as if your boss, c-suite and colleagues just don't “get it?” ” Do you have what you think is an amazing social media or digital marketing plan?

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Shorter term, Microsoft (Office, Windows), Apple ( App store ), companies like YouSendIt , and cloud back-up/storage companies like Carbonite , DropBox , etc. expect Google+ use to explode, just like hosted gmail premium has exploded in the business community already. Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft.

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How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. AmFam also has a national intranet community to help their agents who want to get into social media as a business tool. Michele Wingate, American Family Insurance @michelewingate.

Get Ready for the Bots – on Facebook Messenger


You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service. App Community Management Customer service Facebook Marketing & Communication bots chatbots chatterbots customer service instant messaging service messenger robots

What's in a Name?

Social Media Marketing

Unless you were in a coma, you probably heard about the launch of Apple's new tablet. Indeed, everyone was speculating about the name of the new netbook from Apple - from the iTablet to iSlate. Without a doubt, the tech community - which always gets in a tizzy whenever Apple releases a new product (or if Steve Jobs sneezes) - was so prolific in its buzz that it locked up Twitter for a bit. Tags: trends Twitter Apple The iPad.

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies. Accept and embrace this fact now and your communities have a much better chance at succeeding.

The Office For Mac Social Media Extravaganza!

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Apple , Social Media / The Office For Mac Social Media Extravaganza! February 1st, 2010 Posted in Apple , Social Media Tweet Share Three months ago I accepted a contract position that would have me help build the social media and community plan for Mac Office.

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google