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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign medium.

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. The Problem with Google Analytics. Before I get into actual stats, I have to preface this with the fact that there are a lot of numbers that Google Analytics misses. Triberr Visits vs. Google Analytics.

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The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

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How to Bulk Schedule Social Media Posts (Up to 350!) and Save Time

Hootsuite

Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement, and creating new memes to share on your office Slack channel. And the very best ones allow you to schedule across different types of social platforms—saving you even more time.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

The breakdown of topics includes: Sample Public Posts- pulls in actual public posts with the topic in the text; however, any user information is removed to keep anonymity. Top URLs- URLs that are used most frequently with your topic. Sample public posts and photo concepts can inspire new content ideas.

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11 Essential Elements of an Effective Social Media Business Plan

Rebekah Radice

Are you using social media to market your business , but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? While there’s no one-size fits all solution, you can succeed with an effective social media business plan in place.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

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