UTM tracking & URL shortening for social media marketers

Sprout Social

Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. That’s where UTM tracking and URL shortening enter the picture.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. Real-Time Analytics. Social Crawlytics.

11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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6 best social media monitoring tools 

Unmetric

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do?

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Guide to URL Shortening and Tracking for Social Media

Sprout Social

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle.

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Stop Focusing Strictly on These Vanity Metrics for Your Social Media Content

agora pulse

As a social media manager, you monitor key metrics on each platform. When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. Getting mentioned on social media can lead to good things for any brand.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google, Pinterest and Snapchat: Pinterest now supports GIFs. Any social media updates we missed?

Should My Business Bother To Have Social Media KPIs?

agora pulse

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure?

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. “Direct Traffic&# is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser.

How Can Twitter Analytics Tell You If Your Tweets Stink?

agora pulse

Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. Click on ‘analytics’ to get to the dashboard. From this dashboard, you can dig into the analytics of each tweet.

Social Media Updates: May

yMarketingMatters

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Twitter Removes URLs and Photos from 14-Character Count: Finally! Now you can express yourself in 140 characters and still add photos and URLs.

How to Prove Your Social Media Impact

Convince & Convert

For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves.

How to Measure Your Social Media Performance

Rebekah Radice

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance.

How to Use Predictive Content Analytics

Convince & Convert

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. It even recommends what type of content you should create (how-to, multi-media, etc.), Predictive Content Analytics Resulted in Better Content Marketing.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. The key is social media analytics and reporting ! . Evaluate your social media performance.

Association Social Media: NASTAD

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? In terms of content flow, we have a content calendar and a social media calendar, which are updated at least once weekly.

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. Pro Tip: Peter Trapasso ( @petertrapasso ) , Social Media Consultant. Twtrland: Improve Your Own Social Channels.

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How to Plan Your Holiday Ecommerce Strategy on Social Media

Later

When it comes to planning your holiday ecommerce campaign on social media, it’s important to start with the end in mind — your goals and KPIs! Once you have a clearly defined goal for your social media campaign, you’ll be able to come up with strategies to achieve your goal.

How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&# Use the drop down arrow to select the name of the page for which you wish to create the username/custom URL.

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25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Social Media is Complicated [Infographic]

Cody Ward

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”

How to Use UTM Tracking Codes to Win At Social Media Measurement

agora pulse

How can you accurately measure the impact of social media on your website traffic? See, there’s a problem with Google Analytics. Google Analytics shows you which networks send traffic but UTM tracking code can show you more. The Google campaign URL builder.

5 Reasons Your Social Media ROI Sucks

SocialFish

Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. Almost always, you have to do something custom to track social media accurately. Use the URL Builder tool.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront.

How to Turn Your Social Media Traffic Into Sales

Rebekah Radice

Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? That’s why I teamed up with SEMrush for a series called, Social Chat 2.0. How to Turn Your Social Media Traffic Into Sales.

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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. 6 ways to promote an event on social media before it happens.

Here is Why Your 2016 Social Media Plan Failed

agora pulse

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. And don’t even get me started on social video production needs.

5 Helpful Social Media Must Reads

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1. Is A Social Crash Coming?

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Social Media Attribution: How to Get Started

Buffer Social

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution is very close to another key social media metric: ROI. UTMs appear in your Google Analytics reports.

5 Reasons Your Social Media ROI Sucks

SocialFish

Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. Almost always, you have to do something custom to track social media accurately. Use the URL Builder tool.

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Demystifying the Technical Side of Social Media

Razor Social

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. But what happens when someone shares your content on social media sites? Analytics.

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Social media calendar.

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Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone.

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9 New Social Media Statistics and What They Really Mean

Convince & Convert

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage.

The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

How to Plan a New Product Launch on Social Media: Step-by-Step Guide with Examples

Later

Planning a new product launch on social media can feel daunting, but it’s also a huge opportunity to attract new followers, make sales, and convert your existing audience into customers! Ready to plan your new product launch on social media? Trackable URL: .