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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition. What is Social Media Analytics?

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Create an Advantage+ Shopping Campaign

Jon Loomer

Performance is largely based on reputation at this point — especially for me since I’m just now getting first-hand experience with it. What’s really interesting about this is that you can create different URL parameters for current customers and new customers. Advantage+ Shopping combines them in one campaign.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Sign up for a free 30-day trial today!

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs. This should technically list specific URLs where these events are happening. Paste the URL for the landing page (or whatever starting point you want to use) and click “Open Website.” Check Event Location.

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