UTM tracking & URL shortening for social media marketers

Sprout Social

Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. That’s where UTM tracking and URL shortening enter the picture.

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The filter verification feature of GA can help marketers test various filters before applying them.

How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). We’re believers in predictive content analytics.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&# to create your custom username/URL for you fan/business page type [link] into your address bar again then proceed to step #5.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? Here are six of our favorite URL shorteners: 1.

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4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Actionable Analytics. Google Analytics Advanced Segments. Zuum primarily provides competitive analytics for Facebook pages.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? As a little bonus, we have included more than 19 free social media analytics tools in this post!

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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Piwik: The Google Analytics Alternative

Small Business Mavericks

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. URL and IP blocking. Tracking & Analytics analytics google analytics website analytics

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . In this post, you’ll learn how to analyze, evaluate, and use your social media data to boost and report your social media marketing results — from exporting your data to creating benchmarks , to finding your best times to post. You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. Google Analytics to crunch the revenue numbers.

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. Showcase reviews: Blogging Wizard, RazorSocial (Analytics).

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Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. But to best use it, you must have Goals set up in Google Analytics. It’s a Google Alert directly in your Analytics.

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How To See Analytics on Google+ Posts

Bill Hartzer

Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. If you go through the Academy of Influencer Marketing that I created for Traackr , you’ll learn more about this.

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Analytics Instagram

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

How To Promote You Facebook Page URL on Your Personal Profile.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. Option 2: Add the URL to your Facebook Page in your “Write something about yourself&# box. Now write a call to action and the URL of your Facebook Page. Note: You must include the “[link] at the beginning of your URL, otherwise it will not be a live link.

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Analytics: A Vital Digital PR Skill

Proactive Report

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics.

How to Track Traffic From Instagram

Later

Knowing how to track traffic from Instagram is one of the best ways to find out if your marketing efforts are converting your followers into website visitors! That’s why it’s so crucial to monitor the clicks and visits that URL generates over time!

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools.

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Which Buttons are Packing the Punch?

Idaconcpts

Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact. I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. Now, let’s take a look into my Google Analytics account.

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The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. You don’t have to be a Google Analytics ninja to pull any of this off. Don’t be scared of analytics.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. How to Measure: First, enter your Google Analytics dashboard.

How to Boost Your Digital Marketing Productivity

Razor Social

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts.

5 Examples of Account Based Marketing Done Right

Oktopost

What is the defining challenge of marketing in the current era of digital commerce? One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models. B2B Marketing B2B Marketing Strategy

9 Ways to Drive Traffic with Instagram Stories

Later

Storyboard is made easy with Later’s Instagram Stories scheduler — you can plan all of your stories in advance, along with captions and URL links! Drive Traffic with Instagram Stories Tip #9: Use Instagram Stories Analytics to Inform Your Strategy.

5 Goals Every Blogger Should Set Up in Google Analytics

ProBlogger

The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. If your URL is case-sensitive then select the Case Sensitive option.

Stop Focusing Strictly on These Vanity Metrics for Your Social Media Content

agora pulse

But are you tracking figures that reflect progress toward your marketing goals? When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. Social Media Marketing metrics social media analytics

What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. analytics Click To Tweet.

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Attribution Modeling vs Marketing Mix Modeling

Oktopost

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. The eternal CEO question is, where did the marketing department’s budget go?

Analytics for Content Marketers and Bloggers: What Do You Need to Track?

ProBlogger

The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business.

Analytics: A Vital Digital PR Skill

Proactive Report

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics.

Filtering Out Google Analytics Junk to Read Your Numbers Better

ProBlogger

Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. Here are three main filters to consider setting as you move forward with a Google analytics strategy.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . By incorporating influencer marketing into your strategy!

Should My Business Bother To Have Social Media KPIs?

agora pulse

Most marketers know what KPIs are. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. If you are monitoring this yourself, then the best way is to set up your Google Analytics Conversions feature.

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Using Google Analytics to Unlock the Secrets of your Blog’s Audience

ProBlogger

Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. Let’s say we saw the URL of myblog.com/?s=this+blog+rocks