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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The filter verification feature of GA can help marketers test various filters before applying them.

Determine the Right Metrics for Your Content Marketing

Spin Sucks

The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar.

Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? Here are six of our favorite URL shorteners: 1.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? As a little bonus, we have included more than 19 free social media analytics tools in this post!

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience.

What Full-Funnel Social Analytics Actually Means

Simply Measured

Simply Measured now offers full-funnel analytics, so you can finally measure everything from conversation to conversion. With Simply Measured Social Analytics , discover insights to plan and execute your social strategy, then benchmark your performance against competitors and across channels.

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The Giant Robot Guide to Combining Marketing Tactics

Spin Sucks

Your marketing is no different. It’s marketing combination that gets the best results. Here’s a guide to combining marketing tactics with a single piece of content. Email Marketing. The link to the article should include tracking code generated by Google’s URL Builder.

URL 104

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. If you go through the Academy of Influencer Marketing that I created for Traackr , you’ll learn more about this.

4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Actionable Analytics. Google Analytics Advanced Segments. Zuum primarily provides competitive analytics for Facebook pages.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. Showcase reviews: Blogging Wizard, RazorSocial (Analytics).

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More New Features for Facebook’s Analytics for Apps

SocialTimes Facebook

Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post : Analytics for Apps is introducing a beta that adds support for web measurement and cross-platform metrics.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. But to best use it, you must have Goals set up in Google Analytics. It’s a Google Alert directly in your Analytics.

How To See Analytics on Google+ Posts

Bill Hartzer

Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it.

Eighteen Tricks to Save Time and Money On Content Marketing

Spin Sucks

When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Here are 18 “tricks” the pros use to save time and money on content marketing. .

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. 5 Essential Spreadsheets for Social Media Analytics.

Backlinks Matter: Take Control of Them

Spin Sucks

In other words, once you’ve built a backlink , you have no power over its appearance or the URL on your site that it points to. Links are still the backbone of every SEO strategy and every online marketing effort, for that matter. By Karol Krol .

How to Create Social Analytics

Shift Digital

Applying Analytics to Social Media. With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk question “What’s the ROI of your Mother?” How To Create Social Analytics With Google URL Builder.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. How to Measure: First, enter your Google Analytics dashboard.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.

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Seven Tools for Your 2012 Marketing and Communication Plans

Spin Sucks

Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. Improved Analytics.

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Facebook Announces More Metrics Fixes

SocialTimes Facebook

The number of shares of a URL off Facebook (this includes copy/pasting a link back to Facebook). The number of likes and comments on stories on Facebook about a URL.

Analytics: A Vital Digital PR Skill

Proactive Report

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics.

Facebook Begins Prefetching to Improve Mobile Site Speed

SocialTimes Facebook

It can also bring challenges to measurement—people often abandon sites before third-party site analytics have time to register a page visit. Facebook Mobile advertising analytics Content Delivery Networks Facebook for Business FIle Compression javascript Landing Pages Link Shorteners Load Times Marketing measurement Metrics mobile optimization Optimization Plugins Prefetching Preloading Redirects Site Abandonment URL shorteners

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Facebook announced Monday that Canvas will be made available for organic page posts starting Wednesday , and it added in the Facebook for Business post: Today we’re announcing updates to Canvas to make it easier for marketers to design, create, share and gain insights.

How to Use Twitter Cards in Social Media Marketing

Pamorama

Validate Twitter card code Run the URL through Twitters’ card validator tool to receive approval from Twitter: 4. How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Should I Change My URLs for SEO? Marketing Automation.

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. What other visual marketing tools you are using?

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Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future.

Social Attribution: Because Web Analytics Is the Wrong Tool for the Job

Simply Measured

Enough abstract metaphors, let me just lay it out there: If you’re using web analytics to attribute the onsite activity driven by social, you’re using the wrong tool. Web analytics tools rely on referrers and user agents to indicate where someone came from to get to your website.

5 Goals Every Blogger Should Set Up in Google Analytics

ProBlogger

The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. If your URL is case-sensitive then select the Case Sensitive option.

Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. Marketing teams like to track referrals from newsletters, RSS, partnerships, internal navigation, etc.

Analytics for Content Marketers and Bloggers: What Do You Need to Track?

ProBlogger

The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business.

How to incorporate Google Analytics data into your social media strategy

Engaging Brand

Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. If you’re a business owner, it’s likely that your website already has the Google Analytics tracking code in place. An analytics tool is integral for determining essential metrics that help analyze the success of your business. Analytics will then start tracking data within 24 hours of code installation. Tagged URLs.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Marketing Insider Group.

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Filtering Out Google Analytics Junk to Read Your Numbers Better

ProBlogger

Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. Here are three main filters to consider setting as you move forward with a Google analytics strategy.

The 11 Best Free Email Marketing Tools

Sprout Social

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it.

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The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Google’s URL Builder.

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful.