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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. Google Analytics can be an unlikely ally here.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Reach and Engagement.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

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How AI May Impact PR Pros

Waxing UnLyrical

The best practitioners know that a good influencer is one that has a real contextual tie to the brand or the issue, is willing to engage on behalf of the brand and has an engaged following. Influence is less tied to follower counts, and instead rightly comes from engagement levels. What About Analytics and Reports?

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. Social media is big with marketers, but a struggle for sales. MarketingSherpa ).

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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

What is YouTube competitor analytics ? Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Let’s review the subscription plans of the top five you can successfully use for YouTube competitor analytics. Here’s how.

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6 integrations to get more from your social media management platform

Sprout Social

Leads can slip through the cracks if you don’t have a streamlined workflow from social to a lead management solution.This also can result in missed opportunities to connect existing contacts in your CRM to their social profiles when they interact with you on social media. Social commerce.