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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]

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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

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3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests.

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How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Their unconventional strategy of sponsoring extreme sports and adventures to capture the youthful adrenaline junkie crowd.

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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. For most brands willing to make those types of investments in their social media team, the opportunities for growing and engaging their community are significant.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

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