How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports fans love their facts and statistics.

Sports 145

3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram.

Sports 104

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s. And what did social media and fantasy sports?

Google Updates Analytics Favicon

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Google Updates Analytics Favicon by Jesse on August 5, 2008 I was a little disappointed in the last favicon update that Google rolled out a few weeks back. Today I logged into Analytics and saw that Google had at least changed the favicon for Analytics.

Adobe Flash now trackable with Google Analytics

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Adobe Flash now trackable with Google Analytics by cinta5 on November 17, 2008 It was frustrating when I had used a bit of flash on a site and was unable to track its performance.

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

I also learned that she is insanely talented at intramural sports, boasting a handful of championship wins. Curious about which sports? I am the Manager of Marketing Data & Analytics here at Sprout. Besides reading, I enjoy playing intramural sports.

5 Tips on Using Google Analytics More Effectively

Bill Hartzer

There is a free tool that Google provides called Google Analytics. Once you organize the data that Goggle Analytics provides you can utilize this essential information to market and promote your website. For example if you are running or promoting a sports gambling site you need to ensure you have specific sporting key wording. The last important tip for Google Analytics that we are looking at is with regard to these referring websites. Web Analytics

Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

We’ve seen people from around the world post close to 100 million tweets supporting their teams and brands trying to muscle in on the incredible global exposure major sports events can provide. After almost a month of non-stop football (or soccer if you prefer!)

How MLB teams and their brand partnerships fared on social during the 2018 season

Unmetric

To find out which MLB teams could engage their audience and generate revenue from branded content, we used Unmetric Sports to analyze the stats around the top-performing social posts on Facebook, Twitter, and Instagram. Social Strategies baseball branded content mlb sponsored posts sports

Team 83

Tennis on Social: Game Over For Nadal

Talkwalker SM

The top three moments from the first week of the 2016 French Open, according to Talkwalker’s social media analytics. Or do you wonder how much a brand benefits from sponsoring a sports event such as Roland Garros? Have you been watching the French Open last week?

How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

Centralized reporting makes it easier to pull analytics and look at the brand’s performance globally or by market – and, in turn, to make better recommendations to each market.

Brands 172

UEFA Champions League Final on Social Media

Unmetric

sports social media Social Media Analytics real madrid champions leagueThe finals are finally here! Before Real Madrid and Atletico Madrid battle it out on the field, I thought it would be fun to see which team would win the cup on social media. I added both teams’ social media accounts on Facebook, Twitter and Instagram onto my Unmetric platform and soon I had access to their posts as well as the corresponding engagement stats.

Team 60

Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Talkwalker SM

Using Talkwalker social media analytics , we have created a live, open data dashboard to uncover unique insights about the discussions surrounding the tournament on Twitter: who are the most discussed players, coaches and celebrities?

Data 91

5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

Instagram Analytics. Recently, Instagram Business Profiles began showing basic analytics hinting at the release of a larger analytics rollout that is said to be rolled by this fall.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. over the summer (Source: Talkwalker’s Instagram analytics ).

Top 200 Social Media Sites by Niche | Freelance Social Media

Freelance Social Media

We’d like to add a couple to the list: Macblips and HypeM Sports Entertainment Fighters Ballhype eFans FanNation Fanspot ScoreGuru SportsFlip Sportsvite SportsCast Social Bookmarking Blinkbits Blinklist Blogmarks Chipmark Connectedy del.icio.us

Sites 165

A Surefire Way to Get Verified on Twitter

agora pulse

a celebrity or sports star). Twitter Analytics Twitter managementTwitter recently announced a “verified” button and the Twittersphere is buzzing over which users can get it and how. In this article I’m going to explain how to get verified on Twitter without any hiccups along the way.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Instead, get involved with subjects that are light-hearted and silly, such as seasonal celebrations and sports. Twitter Analytics Twitter managementTrending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs.

Trends 142

Six Links Worthy of Your Attention #426

Twist Image

My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". sports.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics.

How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Leveraging sponsorships and other associations with huge sporting events is always something that works out in favor of brands. You’ll find answers to all your social media analytics doubts there. Campaign Analysis insurance brands Social Media Analytics social media report

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

TiqIQ is in the business of publishing deals on sports tickets via social media. social media measurement argyle social content creation content curation Guest Posts social analytics Social Media Marketing TiqIQ Tristan Handy

How to Analyze Twitter Data

Sprout Social

Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis. In this article, we’ll talk about the two ways we recommend pulling and measuring your Twitter data: Using Twitter Analytics. Analytics

Data 90

Find out how ANZ is Minting Engagement on Social Media

Unmetric

Sporting events, especially those which happen on a national scale are big crowd-pullers. ANZ comes across as a brand that is committed to arts , sports, sustainability and the society. banks engagement brands Social Media Analytics social media report

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

There are several college campuses that use Snapchat to promote university events, sports and campus life. The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy.

Hearst Skiff Reader Looks Cool

Adam Sherk

My professional, analytical opinion is it looks pretty darn good. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week.

News 130

Is Xbox Live better than golf for digital business networking?

The Way of the Web

July 14th, 2010 · View Comments I’ve never managed to get into golf as a sport, but I’ve often been made aware of it as a useful social gathering for business people to get together.

???????? Lakers vs Clippers, ???? ?? ???????? ?? LAX: From global to local insights ????????

Audiense

Having put ourselves in the shoes of a sports brand looking to sponsor some homegrown talent we decided to analyze each team’s’ fan base (local, national and international) identifying who they are whilst uncovering their interests, affinities and personalities.

Social Media’s NFL Week 1 Picks

Jeff Esposito

All sentiment was assigned by Lithium’s text analytics within their tool. 2011 NFL Picks social media sports Lithium NFL Picks NFL Week 1 PicksI am not sure about you, but today feels a lot like Christmas morning to me.

Blog #7.2: AI and Trust are Key to Evolutionary Success

SalesChoice

Often referred to as the SIRI of the financial world, it provides analytical tools for capital markets, using a rich analytics platform. Called Quill, the technology is already being used to report on sports scores and earnings statements.

It's Gut Check Time For Marketing

Twist Image

Quick question: how much do you rely on data and analytics to build, develop and deploy your marketing? These tools have been around for a while now and they are fairly sophisticated ( Google Analytics , anyone?) analytics. google analytics. web analytics. How do you feel about the marketing dollars that are being spent at your organization?

Media's New Business Model: Surveillance Capitalism

Twist Image

People want information (news, entertainment, sports, etc.). analytics. web analytics. The struggle is real. Brands simply no longer know where to put their money. It's easy to build a dystopian vision about the current state of digital, but it's less about a current media dystopia and more about threading the needle between several key facts the marketing industry is currently experiencing, and then drawing our conclusions from there.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Beyond Facebook Insights: Useful Facebook Analytics Tools. Looking at my 2011 posts, it is interesting that a sports topic got the top slot since that’s not a major focus for me. The post on Facebook analytics tools did well considering I just published it last week.

The Billion Hour YouTube Rabbit Hole (And It's Growing)

Twist Image

It's a dangerous sport. analytics. It can often be a sad state of affairs. I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. Best plaid plans, and all. It's inevitable that I catch myself three hours later watching these random videos, that have been perfectly lined-up for me on the right-hand side of the screen.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

Knowing that head coach Doug Pederson loves ice cream (especially Häagen-Dazs), the company inserted itself into the biggest event in my hometown’s sports history. Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work.

The Easiest Way To Navigate This Media Minefield

Twist Image

We (and yes, this is all of us), started filtering out the type of content that we didn't want ( "just give me sports, entertainment and business in the morning" ), and we then started filtering out (by no fault of our own) voices that differed from our own. analytics. It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Right? How partisan are they?

Realtime Marketing: How To Plan For The Moment

The Realtime Report

It shaped up to be the largest sporting event on social media ever. The Realtime Report has already covered a number of World Cup marketing examples; and here’s my personal favorite: But what if your product or service doesn’t fit into a sporting event?

How To 193

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer Social

Delmondo is a Facebook and Instagram Media Solutions Partner and was the first to launch Instagram Stories analytics in the summer of 2017. Those four verticals are, brand accounts, entertainment accounts, media accounts, and sports accounts.

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.

SEO 146

How to use social data to describe your audience and customer personas

Audiense

She is dutiful, particular and analytical, which explains why, though she loves shopping, she isn’t a spur of the moment shopper.

Data 79

The 5 Pillars Of Your Social Data Framework For An Olympic Strategy

Audiense

This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. You can also look at those who are following a certain athlete, or have a particular sport/keyword in their bio.

Data 89

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. They also give some pretty useful analytics to help you see what’s working and what’s not.

Tools 214