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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. With the insights they gathered, they were able to create more inclusive and targeted campaigns and boost sentiment among the LGBTQIA+ community from 10% up to 44%.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Or, you could survey Web site visitors, gathering data in real-time.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard.

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5 YouTube features to use to boost engagement

Sprout Social

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. 5 free YouTube features you need to use more often.

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TikTok SEO: how to boost your reach

Sprout Social

This is often used in reference to Google and the web pages that appear in search results. You may have found it by searching for “TikTok SEO” on Google or Bing. In fact, 40% of Gen Z will use TikTok and Instagram for search instead of going to Google. SEO stands for search engine optimization.

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How to Use Micro Influencer Marketing to Grow Your Business

Later

Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. A post shared by Angela Onuoha (@curlbellaa).