Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Webbiquity SMM

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Focus on community engagement.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

APRIL 29, 2024

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. Trends Report: This report will show you trending hashtags and topics related to your brands, as well as which people and brands engage with you the most.

Reputation 90

Reputation Brands Sentiment Survey 90

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. 5 free YouTube features you need to use more often.

YouTube 74

YouTube Features Engagement Hashtag 74

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. information in your Facebook analytics.

Analytics 72

Analytics Facebook Overview Metrics 72

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. Sidling up to measurement—as opposed to greeting it with scales in hand—allows us to think about why we engage in PR in the first place: that there are business problems we are trying to solve (or goals we are trying to reach) through our work. And you’re tired of hearing it.

Analytics 100

Analytics Case Study Proposal Consultant 100

Sprout Social

JANUARY 24, 2024

Audience engagement The Q3 Pulse Survey showed 68% of marketers track social media engagement metrics (likes, shares and comments) and 19% look to user-generated content related to their brand or products to measure the effectiveness of influencer marketing campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 102

Metrics Influencer Marketing Survey 102

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 33,800.

Google 104

Google Tools Sample Samples 104

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 99

Communities Instagram Analytics Exercises 99

Sprout Social

NOVEMBER 9, 2021

That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. Below are some key reasons why you shouldn’t sleep on growing your subscriber count: Greater reach and audience engagement. Regularly engage with your YouTube community.

YouTube 139

YouTube Tips Tools How To 139

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . Measure total engagement. Engage influencers who shared your content. You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. I picked up some awesome tips from the community on the power of data exports.

Analytics 110

Analytics Report Data Social Media 110

Kikolani

OCTOBER 10, 2011

This post will guide you to the right fields to optimize for the best possible search optimization of your social media profiles on Google+, Facebook, Twitter, LinkedIn, and more! Tweet, Like, and vote on Blog Engage using the buttons below! Writing Around the Web – Social Media ROI, Google+, and Local Search.

Analytics 113

Analytics SEO Social Media Google 113

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. Shonali kicked things off, predicting a growth in the number of those who will offer analytics. New trends? Any goals?”.

Communities 169

Communities Klout Trends Analytics 169

Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. 🌟 Engagement – Ask for questions and comments and make it is easy for the viewers to engage and don’t forget to answer, during the session and afterwards. 2 Engagement.

Eventful 334

Eventful How To Energy Training 334

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Photo by Jolanda Flubacher. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Engage and build rapport with your audiences. Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. 3 minute read.

Analytics 51

Analytics Data Exercises Newsletter 51

yMarketingMatters

JUNE 20, 2014

Community Growth & Sustainability. Engagement, Shares, Comments. Community Growth & Sustainability. The sales cycle here is just slower and takes daily nurturing of engagement and care – which is what social media is all about – for that follower to come around and take action to sign up or purchase.

Small Business 263

Small Business Social Media How To ROI 263

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. This couldn't be further from the truth.

Analytics 60

Analytics Data Training Marketing 60

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. Advanced analytics and insights.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 9, 2024

Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement? Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

Social Media 126

Social Media Sentiment Data Team 126

Ignite Social Media

AUGUST 1, 2023

Launched only three weeks ago , Threads has been a topic of intrigue in the social media marketing community, with brands curious about its potential. This left a total of 44 brands actively engaging with their audience on the platform. of engagements by then. The highest performing engagement rate in the second week was 1%.

Study 78

Study Brands Patterns Sports 78

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Customer Engagement Platform – Digital-first, an omnichannel platform built for enterprises. Community Engagement – Self-service support, education, and collaboration.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Later

MARCH 22, 2021

Google Analytics’ “Academy for Beginners”. Hit a lull in engagement or followers? It’s full of detailed advice that covers everything from branding to engagement hacks — without any sketchy “get followers quick” schemes. . With Elise in your corner, you’ll be growing an authentic community in no time. . Cost: Free!

Social Media Management 102

Social Media Management Course Social Media Instagram 102

agora pulse

JUNE 29, 2016

Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Post engagement. Community management.

Analytics 66

Analytics Instagram Tools Geotagging 66

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Encourage conversations, ask questions, and participate in the community.

Social Media 121

Social Media Tips HootSuite Marketing 121

Mindjumpers

JANUARY 5, 2011

More than ever, businesses have realized that they need to reach their customers by being present where they are, and here social media play a great role by offering great possibilities for connecting and engaging in dialogue with stakeholders. Similar Posts: Making an Integrated Marketing Communication Effort. What to do?

Social Media 226

Social Media Marketing Policies Technorati 226

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. For small business owners, this could open new avenues for customer engagement.

News 80

News Report Social Media Instagram 80

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

SEPTEMBER 7, 2022

The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. Users share complex ideas and the Reddit community breaks them down. Improve community engagement. Build a community. Communities can take many forms, too. How does social media influence education?

Education 93

Education Social Media Tips HootSuite 93

Keyhole.co

AUGUST 2, 2023

It means creating engaging, valuable, and original content that meets the needs and interests of your audience. Virtually all marketing tactics except SEO will provide a short-lived surge in views and engagements. Having a regular posting schedule keeps your viewers engaged and coming back for more.

YouTube 52

YouTube Tips Collaboration Training 52

Hootsuite

NOVEMBER 1, 2021

Google Analytics , Hootsuite Insights , and o ther social monitoring tools can help give you insight into what terms people use to search for your business. Because I don’t have a history of following and engaging with travel accounts from this Instagram profile, Instagram has to rely on other signals to power the results.

SEO 145

SEO Instagram Tips HootSuite 145

Hootsuite

FEBRUARY 24, 2023

Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Waxing UnLyrical

JUNE 24, 2019

In fact, as reach grows, engagement tends to drop. Engagement. and others provide search tools to help you evaluate relevance, engagement and authenticity. It can be eye-opening to see the macro influencer’s true reach compared to the engaged micro influencer’s followers. Identifying the Right Influencers. Authenticity.

Influencer 237

Influencer Authentication Survey ROI 237

agora pulse

FEBRUARY 19, 2020

The search algorithm update BERT helps Google better understand natural language for search results. Thanks to modern technology, today’s consumers like to speak their questions directly into a device, making it hard for Google to interpret a more spontaneous spoken query. So, what does this mean to marketers? BERT Update.

Conversation 151

Conversation Marketing Google Analytics 151